spot by Mendelsohn Zien [via Adfreak] …
Dubious Claims Are Totally Believable
AdPulp is preferred five to one by discerning readers of ad and marketing blogs. How do we know? We can't reveal that. According to The Wall Street Journal that's the game many top brands play. They make dubious claims and refuse to properly support them with data. Domino's Pizza Inc. says its sandwiches were preferred two-to-one over Subway's; Campbell Soup Co. and General Mills' Progresso trade barbs about the …
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The FTC Strikes Back At Not-FreeCreditReport.com
Since FreeCreditReport.com is not free, is sponsored by Experian, and pays The Martin Agency a gazillion dollars to flood the airwaves, the FTC decided to strike back by promoting AnnualCreditReport.com, the service that legitimately lets you access a free credit report per year from each of the Big 3 credit services. I'm guessing the FTC's budget is a little lower. …
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Some Sound Thinking
I'm generally not much of a fan of anti-drug campaigns, but the Sound Advice Project is a pretty cool idea. From Creativity: Parents can record a short message to their child on the teen anti-drug non-profit's site. The sound file is then visualized as a sound wave, which is then translated into a 3D bracelet for the child. The agency drew from research that found kids whose parents talk to them about drugs are up …
Do You Pretend To Work?
If you pretend to work (and who among us doesn't?), you'll want to make sure you have the insanely expensive Microsoft Office for Mac suite of applications installed on your machine. Then the trick is to keep Excel, Word and Power Point open at all times on your desktop. That's the trinity of seriousness, even if it's only an appearance. Prod co: Traffik Filmworks, @radical.media Dir: Dennis Liu Copywriter: Spot …
Looked Good Off The Tee But The Ball’s In The Rough
The thing I don't understand about this spot is why Golf Now would appeal to men with the denial of benefits argument. It doesn't make sense. Just the idea of lack of benefits could throw a man's game off and do permanent damage to his handicap. …
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You Don’t Have To Be Built Like A Giraffe To Dunk
Raising Cane's Chicken Fingers is getting its game on. With 80 restaurants in 13 states, 40 stores are located in or near a college community, including the first Raising Cane's, which opened across from Louisiana State University in 1996. Hence, a seasonal promo loosely tied to March Madness. …
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Ads Not Nearly As Provocative As The Station’s Programming
Current TV's Vanguard programming tackles some tough subjects. In fact, as I write this, I'm watching a report on how the U.S. is already at war with Iran. Italian ad blogger, Flavia Brevi, tells us that out of home ads for the program have been banned from the Metro in Rome. Is the United States supporting terrorists? creative by cOOkies adv/Milan According to Brevi, ATAC, the association that manages the ad spaces …
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