The Consumerist crew doesn't miss a thing. I mean, can you name one other person, or entity, that scours free standing inserts for photoshop abuse? This JELL-O ad appeared in the coupons this Sunday. Frankly, it’s horrifying. What have they done to this poor models legs? No legs are supposed to bend to that degree. Using fiendish implements of torture, they seemed to have moved her knees up a few notches as well. …
Hang Up And Live
I'm surprised to see that Snark Hunting likes Sprint's "Yes-man" campaign. Sprint’s new “Yes-man” campaign is effective because it’s taking a negative phrase, redefining it, taking ownership of it and getting you to pay attention. Verizon pulled a similar power play through its “Can you hear me now” campaign, embracing a phrase muttered by everyone who has had a bad cell phone connection. Both companies understand …
Is The Web Hitting A Wall?
Working in advertising, I can't imagine a life without Internet. And in the process of moving cities recently, any time I spent without a fast connection nearby gave me panic attacks. Seriously. So this BusinessWeek article about Internet growth and resistance is fascinating to me. Many people are non-Netizens for obvious reasons. They can't afford service or live in remote areas without hope of affordable …
It’s All Too Much
On Monday, Seth Godin claimed less is sometimes more when it comes to blog content. By writing too much, too often, we're trouncing on the attention of the commons. Blogs with restraint, selectivity, cogency and brevity (okay, that's a long way of saying "making every word count") will use attention more efficiently and ought to win. Today, Kevin Maney addresses the same theme in his weekly USA Today tech column. I'm …
Seller’s Remorse
From The New York Times: The chairman and chief executive of Knight Ridder, P. Anthony Ridder, who sold the newspaper chain to the McClatchy Company on Monday, said last night that he resisted the sale and then sought to persuade McClatchy to keep most of the company's 32 papers. But immediately after acquiring Knight Ridder for $4.5 billion, McClatchy and its company's chairman, Gary Pruitt, said they were putting …
Marching Up To Minne
From Lewis Lazare: With the giant $250 million U.S. Army account heading out the door, Leo Burnett is losing one of its high-profile top creatives, Kerry Feuerman, 54, whose stint at the city's largest shop lasted only nine months. On Tuesday, Fallon/ Minneapolis announced Feuerman will become the agency's new creative director, replacing Paul Silburn, who was fired in January after less than a year in the post. In …
WongDoody Joins The Revolution
Adweek reports that WongDoody has additional capabilities. Independent WongDoody has launched an interactive design and technology division, United Future, the agency said today. The 12-member United Future team works at the agency's Los Angeles office. Some of the first collaborations between WongDoody and its interactive arm include projects for Autodesk, T-Mobile and a viral marketing campaign for RealNetworks. …
All The World’s A Stage
Can any company resist the temptation to co-create with their customers? I don't think so. At USA Network, characters are welcome. And now, USA has created a community where characters from across the country can come together. You are invited to become a member and upload your videos, photos and profile. You can share your hidden talent, a celebrity impersonation, or a revealing glimpse into your life. Chat and …