From The Wall Street Journal (sorry, you'll need access to the entire article): Cojones is a Spanish word that means, literally, testicles. In the U.S., however, it's a sort of catchall term for daring. That's approximately what Volkswagen was going for in a blunt black and white billboard featuring its GTI 2006 model accompanied by two words in big, bold letters -- "Turbo-Cojones." But the campaign has boomeranged, …
Big Money To Push MS Office ’07
According to USA TODAY, Microsoft is prepared to spend $500 million to help market Windows Vista and Office 2007, the latest versions of the company's dominant desktop PC operating system. Microsoft is "desperate to change" the mindset that current desktop software is "good enough," Paul DeGroot, licensing analyst at Directions on Microsoft, says. Vista and Office 2007 are designed to tie in with new Windows server …
Gamecock Yes. Fighting No.
From Charleston Post & Courier: A state senator says the University of South Carolina needs to rethink its Fighting Gamecock mascot if the Legislature passes tougher penalties on cockfighting. If the bill passes, "how can we as lawmakers and other leaders of this state justify a major institution in our state running ads and logos on billboards with a fighting gamecock with spurs on the feet?" asked Sen. Darrell …
Nickels And Dimes
From Reuters: Struggling U.S. airlines, looking for new ways to generate revenue, are getting bolder about charging for pretty much anything that makes air travel a little more comfortable -- including aisle seats. First came charging passengers for in-flight meals. Then, reservations done by phone cost extra. And now, one major airline, Northwest Airlines Corp., is trying to charge passengers for the right to sit in …
Public Notetaking
What do we "sell" here on AdPulp? Nothing. The content we package, or repurpose, is free for the taking. Thus, our obligation to live by the time-tested "customer is always right" adage is thankfully nonexistent. Free dailys, weeklies or web sites that are supported by advertising can't play that game. They're beholden to their audience, because their numbers allow for a revenue model. We have one corporate sponsor, …
NOT Main Street USA
JWT's clever media placement for Stringfellows, Paris. [via Frederik Samuel] …
Andrew Young Stuns Labor Activists And Then Some
From USA TODAY: Andrew Young, one of the Rev. Martin Luther King Jr.'s top aides, a former United Nations ambassador and former mayor of Atlanta, announced last month that he would head a group formed to spread the word about the positive contributions of Wal-Mart Stores. Young says he was drawn to the Wal-Mart venture because the company is creating wealth, especially in rural and inner-city communities shunned by …
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Financial Services Opt For Cabela’s Look And Feel
What is it with insurance firms using animals in their marketing? Pacific Life has the whale. Mutual of Omaha had an entire wild kingdom, once upon a time. And now The Hartford is bringing back their buck with a magnificent rack. I don't mind, I'm just wondering aloud. From New York Times: The Hartford Financial Services Group is so focused on wealthy baby boomers that it keeps a team of gerontologists on its staff …
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