Although I might choose a different font. You know, for legibility's sake... …
Rush to the Bank
At lunch today I was reading The New York Times business section. On the front page of that section there's a big photo of Rush Limbaugh (not available online) and an article that reveals his newly negotiated income. I don't mind saying it grossed me out. Limbaugh, who has 20 million listeners a week on 600 stations, signed a new eight-year contract for $400 million. His $50 million a year paycheck represents a …
Femvertising
Omnicom is forming a new consultancy to help marketers reach women. The new unit is named G23 — G as in Group, 23 as in the pair of chromosomes that carries the sex differences between women and men. The power of women in the marketplace is undisputed. Surveys indicate that female consumers in the United States buy or influence the buying of more than 75 percent of all goods. “Targeting women is something that is at …
In the Long Time Coming Department
According to Internetnews.com, Google and Yahoo spiders will begin to crawl sites built with Adobe's Flash. "Improving how we crawl dynamic content will ultimately enhance the search experience for our users," said Bill Coughran, senior vice president of engineering at Google. Google will be going live with the new SWF indexing technology this week, while Yahoo plans to release it at an undetermined point in the …
Is This Where Product Placement Is Headed?
Home Depot Honors Fallen Soldiers With Great Prices On Tools It's a parody from The Onion. …
Continue Reading about Is This Where Product Placement Is Headed? →
Not A Good Time To Be On A Car Account
The Bush administration's economic stimulus package is far from enough to drive Americans into their local car and truck dealer. June's sales numbers, compared to June 2007 are horrible and a sign of a seriously weakened economy. According to The Wall Street Journal, American consumers long enamored with trucks and SUVs are now looking for fuel-efficient cars. Sales of Ford's SUVs fell 55%, and its formerly …
Continue Reading about Not A Good Time To Be On A Car Account →
Tough Time for Bitter Drink
Starbucks is hating it. According to The Wall Street Journal, the coffee retailer will close 600 stores and cut back on opening new ones. As many as 12,000 full-time and part-time retail positions will be eliminated with the store closures. Starbucks is closing locations that are either not profitable now or are not projected to provide acceptable returns on the investment in the future, the company said. …
Normal People Can Buy Allstate
Pemco Insurance is proving that insurance advertising doesn't need to be so serious all the time. Their site We're a Lot Like You provides "a helpful guide to the people of the Northwest." Because "the people of the Northwest deserve an insurance company as different as they are." Some of the profiles include: -Smug Hybrid Driver -White-Bearded Bainbridge Architect -Obsessive Compulsive Recycler -Accidental Tech …