One of the first challenges a person faces in the advertising business is the need to grow a thick skin. Like yesterday. Sadly, it's a lesson unlearned by way too many acting professionals, inside and outside of media, marketing, and advertising. According to Suzanne Pope, professor of advertising at Humber College in Toronto, Ontario, Canada, a percentage of advertising students that she teaches also suffer …
California Dreamin’ On Such A Winter’s Day
Does digital advertising work as intended? Several loud, convincing voices say no. This is what Econsultancy says: "The fact that some of the brightest, most qualified minds in the industry are admitting that digital advertising’s supposed efficacy is more myth than reality isn’t likely to dent advertisers’ faith in digital ads. But savvy advertisers might rethink their approach to digital channels." Why do …
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There’s Value In Being Counted
Sadly, the question of who belongs in America hasn't been settled yet. Presidents Tweet about it, talking heads flap their gums about it, and the Supreme Court rules on it. One thing that we do know for sure, Native peoples belong here. And the U.S. Census wants to make sure Native peoples are counted. According to the U.S. Census, there are more than five million American Indians and Alaska Natives, making up …
Nature Needs Heroes and Your City Needs You
Why do urban artists wear Timberland? Could it be that Timberland works harder than most to appeal to young urban customers? In this new campaign from Timberland and their agency, Pereira O’Dell, the brand's "Nature Needs Heroes" platform and commitment to a greener world is front and center. In an interesting twist, the campaign presents community and urban spaces as overlooked forms of nature—nature in need …
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Movie Star, UT’s Minister of Culture, and Man About Austin Speaks Volumes
Matthew McConaughey loves Texas, and man, his enthusiasm is highly infectious. https://youtu.be/8oUbReWCDVk "In Austin, nobody's too good, but everybody's good enough," says the M.O.C. That's the spirit of true Texans, and the M.O.C. understands the need to lead people who are new to the state to embrace "The Cowboy Code." In his charming rambling Texan way, the M.O.C. wisely points out that, "We don't lie, …
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The Need for Better Brand Storytelling Is Helping To Fuel the Growth of PR Agencies
There used to be a series of dividing lines that kept agencies in their lane. In the most simplistic terms, above-the-line agencies were separated from below-the-line agencies. Above-the-line agencies made the broadcast and print campaigns, and the below-the-line agencies did everything else. Thankfully, this weak linear construct did not survive Digital Disruption. Today, agencies of every type and size are …
Why Are Chief Marketing Officers (and Their Bosses) Bummed Out?
Are your clients feeling down in the dumps? Reports indicate a sourness in the land of titans. Fear of Uncertainty Is Bad for Business In an analysis of online content from more than 58,000 chief executive and chief marketing officers, the overall confidence among global CEOs and CMOs is down more than 20 percent, with the most significant drops in the United States (51 percent) and China (21 percent). Japan …
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You Can Relax Now. “The People Rule Again.”
Please stop thinking that Don is dumb. Don knows what he's doing. https://youtu.be/TGQzr4fwcHY Did you hear that? The people of America rule again. Not Russia Not the mob Not a made-for-TV casino king You and me. The people. We rule again. Historically speaking, we the people have never ruled America. Not even close. But facts are so pliable now. Here, look at this decimation of …
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