So last night I went to the movies (saw "Slumdog Millionaire" which is excellent) and this played during the previews: A video promo for the National Guard, with a song called "Citizen Soldier" by 3 Doors Down. You can see a better quality version here. On the big screen, it's an amazing piece of video, combining the past and the present in stunning imagery. And a very interesting way to promote the National Guard. …
Invest in the Brand Experience and Story
Barry Judge, Chief Marketing Officer at Best Buy, is offering up three principals for "marketing in a tough economy." Seek out pockets of demand, and invest “Sweat” your marketing assets Invest in the brand experience and the brand story I like the last one. That's what we're in business to do. …
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Set The Net Free!
Let's talk infrastructure. Is there any doubt that the nation's citizens and small businesses would benefit greatly from a basic free wireless internet service? According to The Wall Street Journal, outgoing Federal Communications Commission Chairman Kevin Martin has little doubt in his mind. In fact, he's pushing for action this month on a plan to offer free, pornography-free wireless Internet service to all …
Drive Traffic Or End Up On Barry’s Chopping Block
Barry Diller owns Web sites. Nick Denton owns Web sites. They both like to dissolve their non-liquid assets. According to Ad Age, Diller is analyzing some of his weaker performing sites, assessing the potential size of their markets, and factoring whether IAC "should we bother with it." Word is the cuts won't affect Mr. Diller's latest start-up, Tina Brown's "The Daily Beast," College Humor or the personal finance …
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Big Three Building Their Bridge With Digital Support Beams
According to The Wall Street Journal: Ford went into crisis-communications mode around the middle of last week, assembling a digital push to differentiate itself from GM and Chrysler, anchored by a Web site, TheFordStory.com. To save money, Ford is also reaching out to consumers directly through blogs and other social media. The company has enlisted members of its staff to respond to blog postings and messages on …
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Digital Nomads Invent New Sport: Extreme Telecommuting
Mike Elgan, writing in ComputerWorld, paints a pretty third world picture set against the foreboding first world sky. When your company changes its policy and allows you to telecommute, and when meetings are conducted online instead of in-person, you might be freed to live in another country for a few months, or even a year or two. The financial advantage of this can be enormous. You can take advantage of the digital …
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Today In Twitterverse: If It’s Success You Seek, Work Saturdays
There's a phrase I like: "The more you do, the more you can do." Apparently, it's not original thinking... Chris Brogan is a social media guru. Jason Calacanis quit blogging, but he's still a winner. …
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Eight Ways To Get Paid For Producing Free Content
Writers, artists and and all variety of content creators struggle with this riddle: How to make money in an environment where much of the literature, journalism and art that fills ones day is free of charge? We know for sure that putting the genie back in the bottle if a futile waste, even though many of us continue to exist on that brain drain of a page. Thankfully, there are other answers and Kevin Kelly of Wired …
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