"If in the next year, you lose your income, we'll let you return it." That's the gist of this Hyundai spot: As you can see by the beginning of this clip, Goodby Silverstein & Partners produced the spot, as Hyundai's AOR. But I'm very curious as to who had the idea of "give 'em a chance to return the car" in the first place. It sounds like a great marketing idea. And while I'm sure there are a whole slew of …
Today In Twitterverse: Polling With 140 Characters
Learn more about twtpoll at TechCrunch. …
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Blog Beautiful
Care to see a nice looking blog? Here's one: [via Pat Law] …
Content Is Omnipresent. Cash Is Not.
Once upon a time, JPG Magazine was a good idea. It was also a new idea. Derek Powazek and Heather Champ were all in, and the future looked bright. But things-- as they are wont to do--changed. Derek and Heather walked away, the economy spun backwards on its axis and now JPG Magazine is folding. Maybe. TechCrunch says, "It's not a good time to be a print magazine right now. Even a crowdsourced magazine with a …
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GM Is Fighting For Its Life. Surprised?
I'm seeing a lot of spots like these during bowl games. It's a no-nonsense approach to moving the metal. Well, give 'em points for trying--along with billions in loan money. …
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Think Bigger
'Tis the season for New Year's resolutions and forecasts. I'm not sure of their value, but I am sure they're practically unavoidable on the blahgs I read. Even Vinny Warren of The Escape Pod has one for us to consider. 2009 will mark a return to the basics of advertising in a big way. and i don't just mean in a there's-a-recession-we-have-to-sell-stuff way. I mean a refocusing on what advertising is supposed to do as …
Before An Ad Can Be Placed, It Has To Be Created
Just about all media companies dabble in the creation of advertising. They have to, since the placement of said advertising is the lifeblood of their revenue stream, and advertisers often do not have the time, nor the inclination, to contract with a creative agency. Particularly when the media entity is offering to create the ads for free in return for the media buy. According to The New York Times: The Condé Nast …
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Nobody Told Me There’d Be Ads Like These
Can we please stop reanimating dead people? It's creepy. I like John Lennon. I like the idea of One Laptop Per Child. I don't like the idea of John Lennon voice impersonators and digital manipulators pushing laptops. …
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