Steve Brill authored two books, founded American Lawyer magazine and took the leap into cable television. He's the creator of the now-defunct Court TV, but he may be best known in journalism circles for the publication that carried his name, Brill's Content. American Journalism Review asked Brill what newspapers need to do to survive. "The central economic challenge of a newspaper is printing and delivering the …
Selling Leather With A No-Bull Style
Meet Charlie Celi. He wants to sell you some leather goods. If you're in New Hartford, NY, I'm sure he'd be happy to see you. Here's another one, for good measure: You know something? Not for nothin', but I freakin' like this guy. …
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It’s Advertainment, Get Used To It
USA Today looks at the MacGruber spots from Pepsi and Saturday Night Live--which ran Saturday night during SNL and again on Sunday during the Super Bowl--offering a bit of clarity for media consumers who might need it. ...all were paid commercials by Pepsi, made in collaboration with producer Lorne Michaels of Saturday Night Live. The segments weren't product placement, but commercials paid for by Pepsi and produced …
Honeyshed Shutters
"People tolerate advertising to get to the content. Well, I don't see why advertising can't become the destination and the content." -David Droga David Droga, a well respected man in ad circles, took a big bet with Honeyshed--the content meets online shopping space he created with help from Smuggler and funding from Publicis. Unfortunately, it's a bet he lost. According to Ad Age, Droga sticks by his concept. "It's …
Raleigh Agency Goes Chapter 11
I have to admit, I've never heard of an ad agency filing for bankruptcy but continuing to stay in business. That's what Raleigh agency RBW is doing: The agency, which shortened its name from Rockett, Burkhead & Winslow last year, now has 22 workers and is continuing to operate as it reorganizes under Chapter 11 bankruptcy protection. In a filing Friday, the agency listed assets of $1.58 million and liabilities of …
Self-Promo Ad #5
I've spent many years working closely with brand managers at Coors, Diageo, Camel, and other top tier consumer brands. Which is great. But now I'd like to apply my knowledge in a slightly different arena. I want to help my friends who run businesses (and other people who run businesses that I'd like to be friends with) develop content strategies for the social Web. I'll also help develop traditional marketing …
The More Appealing the Core Offering, The Easier It Is To Promote
LA Times is running a story about the Navy upgrading its housing for junior officers in San Diego, Jacksonville and Norfolk. To boost morale and reenlistment rates, the Navy and a private development firm have opened the first phase of Pacific Beacon, a $322-million high-rise housing project at Naval Base San Diego. Four 18-story towers now surround a quad on what was once the base's par-3 golf course. At full …
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Did You Know Today Is “National Buy A Newspaper Day”?
Neither did I. But apparently, it is. The newspaper is heavily focused on local news. It keeps you informed about events in your town and keeps local government in-line. So for one day, Monday, Feb. 2, 2009, please make it a point to pick up your local newspaper (reading it online doesn't count). It doesn't matter if it's a daily or weekly, right-leaning or left-leaning. If you're a college student and you get the …
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