DIRECTV likes to make generic CableCorp look silly. And I must say, they're doing an excellent job of it. [via Deutsch LA] …
Tropicana Squeezes New Life Out Of Its Old Packaging
Tropicana redesigned its packaging, but it turns out people prefer the old Tropicana packaging (pictured below) over the new, which some say is generic-looking. Could a harsher criticism be leveled? According to The New York Times, the company is paying attention to its customers complaints and reversing its decision to change. The PepsiCo Americas Beverages division of PepsiCo is bowing to public demand and …
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Ad People Helping Ad People
As the economy made its turn for the worse last November, execs at Toronto agency Huxley Quayle von Bismark started receiving a mountain of resumes. Given that they are sensitive people, an idea popped into their heads. Just One Project is the result. According to The Globe and Mail and Ad Age, Just One Project encourages clients to put the agency on, you guessed it, "just one project." They in turn will put a …
This Is The Place (To Reach Key Influencers)
Would you like to reach a sophisticated audience of people working in advertising agencies, marketing departments and media companies? Great! We've spent the past four and half years creating content for this crowd, and it's a crowd with money to spend. Yes, even today. Here's a quick list of people, or firms, that stand to benefit from exposure herein: Photographers Advertising and Design schools Agencies looking …
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Yet Another Facebook Story: Is Doubting Facebook Doubting Humanity?
Last year Carmen Joy King quit Facebook. Can you believe it? Why would someone do such a thing? Let's listen. In the end, what does all this online, arms-length self-promotion ultimately provide? Perhaps it's merely one component of the pursuit to alleviate some of the blackness encountered in the existential vacuum of modern life. As Schopenhauer once projected, modern humans may be doomed to eternally vacillate …
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Palo Alto, We’ve Got A Problem
Randall Rothenberg's book, Where the Suckers Moon was instrumental for me at the beginning of my ad career, probably because the book's release (October 25, 1994) and my interest in the business coincided. Today, Rothenberg is President of the Interactive Advertising Bureau (IAB). As such, he's concerned with the lack of creativity in Interactive media. The four enemies of online branding: A direct-marketing culture …
My Self-Selection: Writer, Editor and Entrepreneur
The other day, I read a meditation on what it means to be an entrepreneur. Here are some highlights: What makes an entrepreneur different is that he assumes risk. He puts his money, his time, his success, and himself on the line for what he's doing. I was an entrepreneur in the past. Being a young entrepreneur didn't just change my life; it literally paved my way. I believe that entrepreneurs, and even …
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California, Prophet On A Burning Shore
"Seems so long I felt this way and time sure passin slow My time coming, anyday, don't worry about me, no " - John Perry Barlow Mark Morford is a columnist for The San Francisco Chronicle. In his latest piece, he imagines a glorious "green in every way" future for the Golden State. Pot is, by a huge margin, the single largest cash crop in the state unless you count porn stars and celebrity rehab. It rakes in upwards …
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