I was looking at some Joe Purdy music vids on YouTube and happened upon this commercial for Autism Association of South Africa. Then I made a few more clicks and found this commercial for Kia that uses the exact same song. Both of the spots appear to be from last year. My guess is Kia didn't buy international rights for the song, which opened up an avenue for the cause-related application in South Africa. …
On Spec, You Can Inject Truth And Humor At Will
The following spec spot for Trader Joe's was shot on a Treo by Carl's Fine Films in San Francisco. [via The Ad Class at Cal State, Fullerton] …
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Today In Twitterverse: The Narcissism Argument
In the Television section of The New York Times, Alessandra Stanley questions the need for all this inane Tweeting, especially from TV news personalities. It's tempting to dismiss Twitter fever as a passing fad, the Pokémon of the blogosphere. But it's beginning to look more like yet another gateway drug to full-blown media narcissism. Those who say Twitter is a harmless pastime, which skeptics are free to ignore, …
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Spotlight On NW Creative: First Ascent from Eddie Bauer
Eddie Bauer is a west coast L.L. Bean, but Neil Fiske the firm's new CEO, wants to reach a little higher than the fishing streams and hunting grounds of its past. According to the Seattle Post-Intelligencer, the company is about to introduce a new mountaineering line called "First Ascent." For more than a year, an all-star team of mountaineering legends has been secretly developing a new clothing and gear line for …
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Purity In The Milk Aisle
WK/London is breaking new work for Cravendale dairy. Sam Heath, creative director at W&K says, "People don't really think when buying milk. They just reach for the blue, green or red top. With these spots we wanted to challenge this, to engage people a little more and get them to consider Cravendale." …
Wine Guy Walks His New Media Talk
Gary Vaynerchuk of Wine Library TV is a mover and shaker. Even his detractors can't deny him that. According to TechCrunch, Vaynerchuk has expanded his growing media empire with Obsessed TV, an online interview show. "There is only so much content I can pump out," Vaynerchuk say. "I need to own as many media properties as possible." Vaynerchuk and host Samantha Ettus are co-producers of the new show. Each owns half …
You Get 150 Friends. Choose Them Carefully.
There's so much noise about social networks. It's become tiresome to say the least. Yes, I know I'm adding it to daily. I can't help it it seems. Soc nets are transforming media, so I'm interested, despite the droning from social media experts and the love-hate fascination of mainstream media. Yet, there's a fundamental question that doesn't get addressed that often. How are these soc nets changing the game for us as …
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Change Is The Real Thing
We don't just have a new President in the White House, our culture is changing. Pepsi, for one, wants to "Refresh Everything", and they're not shy about borrowing equity from the Obama brand. "We're not interested in following political tailwinds," says Nicole Bradley, a Pepsi spokeswoman. "But we are interested in cultural change." Michael Scherer of Time Magazine endeavored to discover if the people in the Obama …