Lagunitas Brewing Company in Petaluma has a killer tagline: Beer Speaks, People Mumble. Their beer's pretty good too. …
Word Press Technicians In High Demand
The "O" in oDesk stands for outsource. As in outsource the coding to India. It's interesting to see which skills are being outsourced. It's clear from oDesk's data that Word Press skills are in great demand. Tom Johnson, a geek who writes copy and code says he can't keep up with the demand for custom Word Press sites. "It's easier to make money through your technical skills rather than through copywriting," says …
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Small Teams of Reporters Doing Big Things
Jeff Bercovici who writes a blogumn called "Mixed Media" for Portfolio, mentions an interesting new media startup called Prism that's being put together by Merrill Brown, founding editor of MSNBC.com, and some of his cohorts. The mission of Prism, according to Brown, is "to develop a platform that would make it easy for a potential publisher in a large market to launch a website," one that would, through a mix of …
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Delta Is Headed Somewhere Else, Again
Delta Airlines is once again being pitched, according to Adweek: Sources identified the contenders as Omnicom Group's BBDO, Publicis Groupe's Saatchi & Saatchi, WPP Group's Ogilvy & Mather, Interpublic Group's Deutsch in and independent Wieden + Kennedy. The latter is pitching from its Portland, Ore., headquarters, the rest from their offices in New York. What's interesting about that list is that BBDO's Atlanta …
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Genuine Engagement Via Custom Publishing
I love to see agencies produce high quality content for their clients. When a brand has an enthusiastic following (like Nike, VW or Apple) it makes perfect sense for the brand to push past advertising into editorial. That's what a select few clients and agencies are doing, VW and LaBov & Beyond being two. For the 12th consecutive year the Fort Wayne agency--which we recently profiled--is producing the Volkswagen of …
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A Little Leg, A Lot Of Fun
This is an odd spot for Old Navy, although somewhat entertaining in a mindless I don't have nearly enough sundresses kind of way. But, for some in the audience, it's also loaded. Nazneen Patel , writer and political provocateur, recognizes that "it's obnoxious and counterproductive to cry 'RACE' every time something like this makes an appearance. Yet, she can't help herself. Among the many vitriolic stereotypes …
Ninja Says Download IE8
The following video from Bradly and Montgomery premieres today as part of a keynote address at MIX09, Microsoft's developer conference in Las Vegas. Ben Carlson, Chief Strategy Officer of Bradly and Montgomery, explains the thinking behind the campaign, "Almost everything you've experienced on the World Wide Web in the past 15 years or so has been seen through Microsoft's Internet Explorer. Internet Explorer has …
Let Me Check My List
I like to see well executed examples of lifestyle marketing and that's what precisely what a boutique hotel company needs to deliver--their properties' unique lifestyle in droves. That's what guest are paying for, that not so little something extra. Morgans Hotel Group is playing by these rules. Their new site by Zaaz, Inc. features a lifestyle section known as The List. The List showcases places to go and things to …