I am imagining the pitch that led to the following commercials... "It's like Toy Story, but the toys are benign admirers of the human form, especially when the human form is in the shape of an Orkin pest eradication specialist." https://youtu.be/1_L6uZWy9T4 Putting the anthropomorphic fantasia aside, where is the death to bugs denouement here? Where's the annoying hum of the mosquito? Those time-tested cues …
Elizabeth Banks Hangs Out and Drinks Wine
How would you like it if Elizabeth Banks was an uninvited houseguest? Many Americans would welcome the Hollywood star with open arms. She's funny, charming, beautiful, and famous. She also likes to drink wine. Marian Leitner, who has a new company to run, isn't so sure. Let's watch. https://youtu.be/9w6J-0cfHmA According to T.L. Stanley at Adweek, Banks is the new Chief Creative Officer and co-owner of …
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David Ogilvy, Ad Legend
David Ogilvy literally wrote the books on the advertising industry. He wrote the bestselling Confessions of an Advertising Man, and then followed it up with Ogilvy on Advertising. Both books continue to be widely read by students and practitioners today and are considered classics. He was a proper Brit, and a restless student who left Oxford University after two years. Ogilvy lived an interesting and full life …
OREO Makes Cookie-Based Peace and Unity Offering, Suggests We Do the Same
Hello, extraterrestrials! That's the friendly message that America's favorite cookie brand is sending. For over 109 years, OREO has brought people on earth together by inspiring playful moments of connection. Now, as we await the release of a special report on UFOs from the federal government, the brand is extending its mission across the universe to enable all possible lifeforms to come together and enjoy the …
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People Are Hungry for Food and Togetherness
People are hungry for food and togetherness. Ergo, Subway is celebrating football fan get-togethers for this month’s Euros with its new #TimeForASub campaign. After being postponed for a year, the Euros are returning and the #TimeForASub campaign channels the excitement of finally being able to get friends together to watch it. https://youtu.be/H6DiKh7X_EI The campaign, created by Above+Beyond, aims to inspire …
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Cricket Wireless Marches to the Beat
Generations of wealth inequality for African Americans have left historically black colleges and universities with smaller endowments. Consequently, the 107 HBCUs rely on tuition from a high percentage of low-income students for revenue. There's a wide economic gap here that needs to be filled. There's also an opportunity for brands to step up. In honor of Black Music Month, Cricket Wireless and independent …
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Havas Studios Is A New Kind of Content Producer for Brands
Editor's Note: The following article was written and kindly provided by Mark Tungate of Epica Press Club. Havas Group may have just cracked the production challenge of the multi-platform digital era. In partnership with Wellcom Worldwide, the holding company has created a world-spanning creative production network called Havas Studios. The operation is headed by Paul Ward, formerly group chief operations …
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New ‘Fight for Home’ Campaign Spotlights Injustices Caused by the UK’s Housing Emergency
New research from UK-based housing charity Shelter shows that 1 in 3 in Britain (34%) - some 17.5m people - are impacted by the housing emergency. To combat the crises, the advocacy group launched a new campaign, ‘Fight For Home’, created by Who Wot Why, which shows the unfiltered truths lurking behind the national housing emergency. https://youtu.be/t7isMrqcbYI The ‘Fight for Home’ campaign was directed by …