People are hungry for food and togetherness. Ergo, Subway is celebrating football fan get-togethers for this month’s Euros with its new #TimeForASub campaign. After being postponed for a year, the Euros are returning and the #TimeForASub campaign channels the excitement of finally being able to get friends together to watch it.
The campaign, created by Above+Beyond, aims to inspire fans to choose Subway’s brand-new bundle meals whilst watching the big game. The spot was directed by award-winning director Jack Clough, who directed the BBC Three multi-award-winning mockumentary People Just Do Nothing, through the production company Hunkydory. It also features a voiceover by BAFTA-nominated actor Allan Mustafa.
Louise Wardle, Vice President of International Marketing EMEA at Subway, said: “The Euros pose a huge sales opportunity with groups of friends coming together, but Subway isn’t top of mind for match day food. With our new bundles, we can fulfill match day hunger.”
Stuffed Pasta Delivered to Your Doorstep
Noodles & Company is launching, “You Asked, We Over-Delivered”, its latest brand campaign designed to promote its new Tortelloni, the oversized and flavor-packed cousin to Tortellini.
In partnership with creative agency, Fortnight Collective, Noodles & Co. realized that stuffed pasta was the number one most requested dish by customers and decided to respond in a big way, by creating a product that suited their requests and needs.
To bring that consumer excitement to life, the campaign uses real-life improv actors to cleverly dramatize the reaction of Noodles & Co. fans to this new menu item. The reactions are way over-the-top, but it makes sense somehow. People do love pasta.
