Advertising News and Know-How
Today's New York Times reports on the growing use of ads on cellphones. Marketers said they were particularly excited about the prospect of eventually using cellphones, many of which are equipped with global positioning systems, to send ads to consumers based on their location. With that information, marketers could, in theory, send pitches from retailers to cellphone users who might be in the vicinity of a …
Continue Reading about Little Ads May Be The Next Big Thing →
By David Burn
NYT: Feeling depressed because you missed out on Google's stock bonanza? Not to worry. Just get on the company's shadow payroll. Hundreds of thousands of people have essentially done just that by starting blogs, forums or other informational sites and getting paid for posting ads on Google's behalf. And while the money they earn might not be enough for them to buy, say, a share of Google's stock, such revenues are …
Continue Reading about To Make AdSense Work, Share The Wealth →
By David Burn
As reported here last week, Hadrian's Wall, Chicago bet Boone Oakley, Charlotte that the Bears would win yesterday's NFC playoff game. Sadly, the Panthers prevailed. Now, the home page of Hadrian's site says: Please forgive your fingers. You accidentally typed in "hwadvertising.com". What they really meant to type was "booneoakley.com". Because Boone Oakley is far superior to Hadrain's Wall. Really. We're not just …
By David Burn
Art Directors Club Italiano call for entries, 2005 One Show call for entries, 2006 Thanks to Horace Kidman--the creator of the original idea--for the tip. I could say stealing is beyond lame, especially when there's no need for it, but that's obvious. Anyway, I'm more interested in hearing what you have to say. …
Flipping through this week's Adweek, the following ad caught my eye. Exclusive Resorts took out a full-page ad to thank their agency, DDB Seattle, outlining just exactly what the agency did to help their business. Click on the image to read the ad in full. I can't say I've seen many ads quite like this. Sometimes advertisers will take out a special ad for, say, Leo Burnett's 50-year anniversary to congratulate them, …
Continue Reading about Client Thanks Agency For Hard Work–In Adweek →
By David Burn
Associated Press: Starbucks Corp. is moving into the movie-promotion business, partnering with the film studio Lions Gate Entertainment Corp. to market the upcoming film "Akeelah and the Bee." The agreement marks the first film deal for Starbucks, which has been percolating into the entertainment industry by distributing music at many of its more than 10,000 coffee shops worldwide. Beginning in early April, …
Marketing Vox provides a handy summary of eMarketer's predictions for 2006. Check this space on 1/01/07 for results. (1) Online advertising will constitute 5.4 percent of all U.S. advertising spending in 2006, surpassing the 5 percent mark for the first time, and reach 7.5 percent by 2009. (2) Retail e-commerce will grow even more, from $87 billion in 2005 to $105 billion in 2006, a 21 percent increase. (3) Broadband …
Continue Reading about Somebody’s Going To Make Some Money In ’06 →
By David Burn
Adweek's Tim Nudd interviewed Seth Godin recently for Brandweek. I didn't realize Godin had predicted (in 1994) that the internet was a fad that wouldn't last. Very interesting. Anyway, Godin recently wrote a book called All Marketers Are Liars. In the Brandweek interview, he gives a topline synopsis. Q. Where's the line between white lies that marketers tell and the more insidious ones? A. What marketers really are, …
Continue Reading about Your Story Better Hold Up To Scrutiny →
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