We all know Apple has brand evangelists like no other consumer goods company on earth. Which makes this poor guy's cries all the more poignant, or pitiful. Take your pick. Hello, I purchased a new Powerbook three weeks ago. It was working fine until a few hours ago when you announced the new Intel-powered MacBook Pro at MacWorld and I started to cry. "Four to fives times faster," I sobbed, "a built-in iSight, and a …
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Ad Age reports that the city of New Orleans, for the first time ever, is seeking corporate sponsors for Mardi Gras. New Orleans has hired Los Angeles-based Media Buys to secure corporate sponsorship for Mardi Gras next month, the first time the city has sought to offset the expenses of the carnival with marketing. But whether marketers want to get involved with the annual celebration, while the city still recovers …
Mass Marketing Still Has A Place
Tom Doctoroff, CEO of JWT Greater China and Northeast Asia Area Director, has a new book out. Billions, published by Palgrave Macmillan, cracks the supposedly indecipherable code of marketing to the New Chinese Consumer—all 1.3 billion of them. In the book, Doctoroff illuminates the critical role of Chinese culture in shaping buying decisions and translates consumer insights into strategies for long-term success in …
Zappa Fan Goes On Reverse Hunger Strike
Direct marketing pro, Bob Cargill, draws attention to his neighbor's hunger for publicity and food. Robert Rosenthal, an award-winning advertising executive, and founder of the direct marketing agency Mothers of Invention (formerly known as Passaic Parc), is undertaking a reverse hunger strike to call attention to serious problems that exist in the advertising industry - problems with significant economic …
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Flamers Must Identify Themselves
News.com: "Whoever...utilizes any device or software that can be used to originate telecommunications or other types of communications that are transmitted, in whole or in part, by the Internet... without disclosing his identity and with intent to annoy, abuse, threaten, or harass any person...who receives the communications...shall be fined under title 18 or imprisoned not more than two years, or both." It's no …
Happy BBDO Day!
After being named Ad Age's Agency of the Year, and Adweek's as well, Mayor Michael Bloomberg has declared today BBDO Day in New York City. Ad Age has the story, of course, and the full press release is here. So how will you celebrate? …
High End Grocer Catches The Wind
USA TODAY: Whole Foods Market plans to become the largest buyer of wind energy credits in North America by purchasing credits equal to 100% of its projected energy use for 2006. That will make Whole Foods the only Fortune 500 company to purchase renewable energy credits — which subsidize the production of energy from renewable sources such as wind — to offset 100% of its electricity use, says the U.S. Environmental …
Make My Venti Latte To Go. Right Now. Hurry!
I suspect the forces of anti-globalism and anti-large-corporate-branding-and-domination were at work yesterday when someone left a bomb inside a San Francisco Starbucks. AP has the full story. Nike, Starbucks, Wal-Mart: Many people love 'em. Many people hate 'em. Strong brands can inspire equally strong opposition. …
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