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Continue Reading about Play Station Three Smart, But Not Hot →
By David Burn
By David Burn
The New York Times explains how Hallmark's new lifestyle book is helping to reach female consumers, deepen its relationship with retailers and offer advertisers value-added exposure for their own brands. Hallmark Magazine is only in its third issue, but it has already attracted blue-chip advertisers like Kodak and Lindt chocolate. At a time when many magazines are struggling, Hallmark Magazine, published by the …
Continue Reading about Hallmark Is Writing The Book On Integrated Marketing →
From reading the trade press, you'd think every marketer was falling over themselves to get on Second Life, thinking the site's popularity is exploding. But over at Valleywag, Clay Shirky parses the claimed numbers of "residents" and "logins" and finds huge discrepancies. He also suggests that reporters have simply parroted Linden Labs' inflated numbers without question in their gushing profiles of Second Life. This …
Maybe they have to pay out lots o' life insurance for all those spontaneously combusting drummers, but as a huge fan of This Is Spinal Tap, I can't help but be bummed out about this. Why Ogilvy has to do this to a good song, particularly by using it in a completely humorless way, I don't know. I mean, it's such a fine line between stupid and clever, isn't it? …
By David Burn
LA Times looks at the popularity of Santa Ana-based lifestyle brand KR3W. "KR3W's smoking," said Steve Carlson, general manager of Central Coast Surfboards in San Luis Obispo. "Each time I look at a new season line from them, I'm like, 'Whoa, doggie man. This one's testing me out.' " KR3W's appeal is linked to the popularity of its skaters and what Carlson calls an "urban crossover attitude" that attracts young …
Continue Reading about Tight Pants…Not Just For Indie Posers Anymore →
By David Burn
George Parker is the most pissed off ad blogger we know, but Bill Green can get peeved too. Here are some selections from his list of "12 or so things that bothered me this year." 2) Cellphones + drivers. 3) Chillabrations, ‘Fash’-ons and anything blinged, pimped or ‘phat’-ted. 4) No Geico cavemen sitcom. 5) Non-drunk racist celebrities who aren’t really racist. 6) Drunk racist celebrities who aren’t really …
By David Burn
On Christmas Eve, Mark Cuban, founder of HDnet and owner of the Dallas Mavericks, published a lengthy piece on his blog about advertising opportunities in high definition television. In route, he takes shot at the momentary darling of media planners everywhere. HDTV is the Internet video killer. Deal with it. Internet video won't replace TV. It wont even complement TV offerings. It will flourish in the office. It …
Continue Reading about A Christmas Eve Message From A Billionaire Blogger →
By David Burn
Fast Company is rehashing some old articles to make up a year end feature called, "Top Ten Creative Minds of 2006." Rosemarie Ryan and Ty Montague of JWT, profiled in June, made the cut. It's a long piece, so I'll just offer one small bit that I like. It's about Montague's first meeting with Kimberly-Clark's new president of North American Family Care, Mark Scott. Montague related his philosophy of advertising as …
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