According to Adweek, the increased presence of clients at Cannes is leading the festival to consider the launch of a Creative Effectiveness Lion next year. This year, reps from 400 client organizations attended, accounting for 15 percent of the delegate base, an amount expected to double within five years, according to Phil Thomas, CEO, Cannes Lions. Clients "want a better understanding of what creativity can do for …
Formal Is In At General Motors
Here's some odd news out of Detroit...Chevy doesn't want to be called Chevy anymore, it wants to be known by it's proper name Chevrolet. I can relate in that I prefer David over Dave, but I can't relate to wasted efforts from a struggling company that run counter to the cultural grain. According to The New York Times, G.M. sent a memo to Chevrolet employees at its Detroit headquarters, promoting the importance of …
That’s On The Client
Sally Hogshead, author, consultant and Friend of AdPulp (FOA), is using Facebook and Twitter to do some research for an article she's writing. She asked her 3300+ followers on FB, "What's your most scorching client pet peeve...something clients do that damages the quality of work (and drives you bonkers)?" Here are some of the better responses (thus far): Michael Leger--"We love it, but need to run it by …
Welcome To The Dumping Ground
Clients From Hell, a collection of anonymously contributed client horror stories from designers, is excellent. Here's one of today's offering: Client: "I googled my name and there is some nasty stuff about me on the Internet. There is this guy saying in his blog that I am an idiot. I want you to remove that blog and block the Internet if they write shit about me." Us: "We cannot do that." Client: "Well, get someone …
The Real Meaning of Advertainment
Now that I run a small but growing creative services firm, it's imperative that I become a rainmaker and an account manager, on top of being the writer/creative director/brand strategist that I already am. That's why I'm thankful for I AM THE CLIENT, a blog by Londoner "Dave Knockles," a marketing director at a big company, possibly Unilever. I'm thankful because Knockles cares, and he shares. For instance, he lays …
Doctors & Lawyers
The American Bar Association has named Ogilvy & Mather Chicago its agency of record following a review. "Ogilvy & Mather Chicago came to our attention because of their success with the American Medical Association," explained Carolyn Lamm, President of the ABA. "They understand the corporate structure and needs of an Association such as the ABA." President of Ogilvy & Mather Chicago, Jack Rooney said, "We are …
What Clients Really Think
RSW/US, a Cincinnati-based consultancy that helps agencies hone their new business development efforts, asked marketing execs at 200 companies including Nestle, Pfizer, Kraft Foods, Colgate-Palmolive, Hilton and Harrah's 23 questions about their agencies. Here's one of the questions and several random answers pulled directly from the report. Q. If you had one piece of advice to give to agencies about their marketing …
Desperately Seeking Clients With The Guts To Become Famous
Peter Holmes of Reason Partners in Toronto was reflecting on the special relationship Bill Bernbach and crew had with Robert C. Townsend, CEO of Avis Rent A Car in the 1960s. Mr. Townsend hired Bill Bernbach's agency, DDB, on one condition put forward by Bill himself, "...run every ad we write where we tell you to run it." If you do that Bernback promised, "you'll have every art director and copywriter in my shop …
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