Coca-Cola and P&G are rewriting the rules of agency compensation. According to Ad Age, Coke disclosed its plans at the Association of National Advertisers Financial Management Conference in Phoenix last week, saying it wanted to nudge the industry into adopting value-based models as a standard practice. Under its new model, Coke will determine the value of assignments based on a range of factors including the work's …
Simplifiers Want Instant Coffee, Starbucks Will Provide
Starbucks is about to introduce instant coffee. Is this a way for the Seattle-based conglomerate to grow income, destroy a brand, or both? After all, would a premium coffee company ever touch the instant category? It's like Odwalla offering its customers a Tang-like substance. In a Huffington Post advertorial, Howard Shultz of Starbucks quotes John Quelch, the Harvard Business School professor and marketing guru: In …
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Man’s Handheld Survives Memphis Meltdown
It's rare, but sometimes flies get caught in the social media honey. There are two such stories floating today. One involves a man who murdered his wife after she changed her status from "Married" to "Single" on Facebook. Marshall Kirkpatrick at ReadWriteWeb has the goods on that one. The other story is about a PR guy's unwise use of Twitter and how that came back to bite him and his agency on the ass. According to …
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What’s Good For CEOs and CMOs, Is Good For The Gander
Microsoft wants to sell something called "people ready business solutions." So they asked JWT/New York to come up with something. JWT came up celebrity endorsements. Kind of. The campaign. with print and TV executions, features Coca-Cola North America CMO Katie Bayne, WestJet CEO Sean Durfy, Quiksilver CEO Robert McKnight and Eric Ryan, the co-founder and chief brand architect for Method. [via MediaWeek] …
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Invest in the Brand Experience and Story
Barry Judge, Chief Marketing Officer at Best Buy, is offering up three principals for "marketing in a tough economy." Seek out pockets of demand, and invest “Sweat” your marketing assets Invest in the brand experience and the brand story I like the last one. That's what we're in business to do. …
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River West Lofts Soon To House Beer Execs
How many meetings have I attended at the brewery in Golden? You can go right from the pitch, downstairs to the tasting room where tours end and free beer begins. You might say it's a tradition, one that many Integer employees still practice. But all that is about to change. According to USA Today, MillerCoors is moving into new digs at 250 South Wacker Drive in Chicago's Loop district by next June. Some 400 employees …
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Future Brand Managers Have Field Day
Chicago Tribune has a sobering report on a party that got out of hand at The Field Museum. Turns out, the perps weren't 8th graders from Cicero, they were students at Northwestern University's Kellogg School of Management. Kellogg spokeswoman Megan Washburn confirmed that... "Students were vomiting on themselves and on the Field Museum floors." "Students were spitting at people." "Students passed out in high-traffic …
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Clients Want A Pony For Christmas
Use it or lose it. That's often the mindset when managing an annual marketing budget. Airbag Industries knows what I'm talking about: The Fall season always has some weirdness when it comes to announcements of new work. It's usually around this time that I get a handful of last minute RFPs with aggressive schedules for completing work before the end of the year. In most cases after talking through the project with …