Powered by thermal imaging technology, Audi night vision assistant can detect pedestrians up to 300 feet away. Advertising Agency: AKQA …
General Motors Makes A Very Specific Pitch To Cyclists
Well, some people are still reading newspapers...because this GM ad got noticed when it landed in college papers such as the UCLA Daily Bruin: The Bike Portland blog provides the breakdown: The newspaper ad features a guy on a bike ashamed that his "reality" involves riding a bike while a cute girl drives by in a car. "Reality Sucks," says the campaign, "Luckily the GM college discount doesn't." GM's …
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It’s An Ad. For A Car.
There's a bunch of these ads for the Toyota Yaris featuring actor Michael Showalter, but this one's probably the most...literal? Existential? Minimalist? This one was, for me, the most amusing. Poking fun at the conventions of automotive advertising is rich territory. But really, you can feel the creative brief coming through the screen -- "Remember, this is a young, hip, jaded target …
Scion Invests In Lifestyle Content, And Lets Zeus Do His Thing
Every company is a media company. According to The New York Times, Toyota's Scion brand is taking the EC=MC equation seriously. Scion is acting very much like a record label, sponsoring a full campaign of record releases, videos and tour support for about 20 acts. Incidentally, it's the exact thing I asked RJR's Camel brand to do a number of years ago, but I digress... Scion, unlike Camel, is also actively …
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A Car Guaranteed To Make Your New Smart Phone Jealous
The new Audi A6 knows things. Things that can help a driver navigate safely from point A to point B. Agency: Venables Bell & Partners in San Francsico Safety in the all-new Audi A6 is enhanced by a thermal imaging camera with Night Vision Assistant to highlight pedestrians it detects in front of the vehicle. Other intelligent features of the car include head-up display, which projects navigation data as a …
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Long Live The Hampster Dance
Kia's hip hop hampsters ride again. http://youtu.be/4zJWA3Vo6TU But David Gianatasio of Adfreak is not impressed with David&Goliath's latest effort for Kia. Why do the war-bots tap their metallic toes to the beat when they could end everyone's misery by zapping those rodent freaks? C'mon, they're chubby and dancing in place. Shoot! You can't miss! Oh, there's a shuffle dance video contest tie-in. (Anyone who …
When You’re Ready To Trade In Your Scooter For A Big Person Car, Nissan Versa Is There For You
Nissan's affordable Versa sedan is the car for people who dress in funny costumes. Agency: TBWA\Chiat\Day Los Angeles …
If You Saw The USA In Your Chevrolet, Show ‘Em Your Pics
It seems that, despite the fact that Chevy advertising will increasingly focus on technology, it won't be losing the nostalgia aspect of the brand altogether. A new Facebook contest asks Chevy owners to upload their favorite pictures for possible use in an upcoming commercial. At what point does the brand need to be focused solely forward? Are the constant nods to its heritage helping or hurting? If you're in …
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