Glenfiddich has launched a blog, written by Ian Millar and Ludo Ducrocq, Chief Brand Ambassador and Global Brand Ambassador, respectively. Hugh MacLeod says Glenfiddich is his "least favorite single malt Scotch on the planet," and that the gents titles are inane. He does, however, credit them for giving the blog a go. Interestingly, there is no age verification gatekeeping device affixed to this site. …
Public Notetaking
What do we "sell" here on AdPulp? Nothing. The content we package, or repurpose, is free for the taking. Thus, our obligation to live by the time-tested "customer is always right" adage is thankfully nonexistent. Free dailys, weeklies or web sites that are supported by advertising can't play that game. They're beholden to their audience, because their numbers allow for a revenue model. We have one corporate sponsor, …
Newsweek Calls Calacanis “The Man”
Newsweek interviewed Jason Calacanis, "the man" who founded Weblogs, Inc. and quickly sold it to AOL for upwards of $25 million. Does Time Warner have any concerns about your content and the unfiltered nature of blogs? When the magazine industry or the newspaper industry looks at blogging, they say over and over again, "Where's your fact-checking process?" AOL looked at us and said, "You're like a message board or a …
Austin Talk
Courtesy of Flickr user, "timoni". Rex Hammock transcribed the SXSW panel keynote conversation between blogging luminaries Heather Armstrong and Jason Kottke. Here's part of what they said about ad support vs. a subscription model for their respective media properties. Kottke: I wanted the support to come from the readers. I also don't like advertising that much. I didn't want to see bad advertising on my site. Or to …
Monetize Me!
People are thinking a lot about how to monetize “new” media, such as podcasts and blogs. Well, prepare for a game-changing bomb drop right here on AdPulp. What I’m talking about is monetizing old media; namely, me. Case Study: Gavin Gavin is a 14-year-old developmentally disabled boy who lives in my neighborhood. For a few bucks, he’ll cut my grass, take out the trash, etc. I’m one of Gavin’s biggest customers. As a …
Blogs Benefit Bentonville Behemoth
Edelman is way out in front with the use of blogs for public relations purposes. That's not news. News is Edelman's blog-savvy workforce using their skills to help dig one of America's most battered companies--Wal-Mart--out of a PR hole. From The New York Times: Under assault as never before, Wal-Mart is increasingly looking beyond the mainstream media and working directly with bloggers, feeding them exclusive …
Introducing Brand-Filtered News
I didn't have to scroll far in Benetton's blog to find something totally unrelated to their core business. After President Bush and his wife visited a shrine in New Delhi, India, Hindu priests conducted a purification of the shrine. Not because of the Bush or his wife, who (like everyone else) removed their shoes before entering, but rather because of the bomb-sniffing security dogs that accompanied the US President …
Houston, We Have A Blog
Jay Rosen, journalism professor at NYU, with the help of his students, put together a great study, complete with a handy chart: The State of Blogging at America's 100 Largest Newspapers. Their findings place The Houston Chronicle at the top of the newspapers that blog heap: 1. Houston Chronicle 2. Washington Post 3. USA Today 4. St. Petersburg Times 5. Atlanta Journal-Constitution 6. San Antonio Express-News The …