Adpulp
Advertising News and Know-How
In this episode of Ad Chatter, we hear from special guest Robb Burnham, who is VP and executive creative director at Kruskopf & Company (also known as KC Truth) in Minneapolis. Robb is an art director by trade and an accomplished illustrator and fine artist (known as WACSO). He attended Art Center College of Design in Pasadena and worked for Martin Williams, Fallon, and Carmichael Lynch before joining KC …
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"Marketing effectiveness" sounds like a webinar that someone once forced you to attend, or worse, a graduate seminar on the way to a Master in Business Administration. Perhaps, the term would benefit from a rebrand, because it's not a seminar or webinar. Marketing effectiveness is the difference between failure and success. Given its importance, why don't we know all about it? Bob Hoffman, founder of Hoffman Lewis …
Continue Reading about Introduction to Marketing Effectiveness (A Primer) →
The ad agency business is a fickle beast. A rollercoaster of highs and lows. It's also one of the few places that creative mavericks and outcasts can make a name for themselves and millions of dollars too. Alex Bogusky, for example. He rode his skateboard into the Miami offices of Crispin Porter and soon ascended to creative director at the then regional shop. Bogusky went on to rule the ad world and his agency with …
Continue Reading about CPB Falls On Hard Times, Iconic Agency Down to Just 40 Employees →
"You don't have time to tell a story at the top of the funnel." -Lee McKnight, Jr. Lee McNight, Jr. is VP of Sales at RSW/US. RSW works with small and mid-sized agencies to help them drive new business. McKnight thinks that agency principals are bad at new business. "What I’ve always found fascinating is how good ad agencies are at the client work they do, and how terrible they typically are at doing it for …
Continue Reading about Does Your Agency Have An Effective Prospecting Brand? →
When you have an important presentation deck to make—and present—do you want to say all there is to know and impress the viewers with the depth of your research and knowledge on the subject? In your desire to make a good showing, did you weigh your deck down with text and graphs and lopsided thinking made to look legit? There is a much better way and there always has been. It's not about the deck, it's about …
Continue Reading about How To Stop Boring People and Make Your Presentations Sing →
Do unions and does unionization stand a chance of being adopted in the world of advertising, marketing, and media companies? "Unlikely," is my instant gut-level response. But before the idea is rejected outright by me or by you, let's spend a few minutes imagining a future where employees have much stronger footing and greater standing in their thought-worker-led workplaces. Restless Bodies, Active Minds Ernie …
Continue Reading about Media and Marketing Workers Enlist the Help of Labor Unions →
David Droga has been promoted. Accenture PLC is naming David Droga as chief executive officer and creative chairman of Accenture Interactive. In his new global role, Droga will be charged with delivering creative excellence to accelerate results that sustain business growth. During the last fiscal year, Accenture Interactive grew to $10.6 billion in revenue. Droga, 53, will succeed Brian Whipple, who has led …
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I admit I’m a sucker for Digiday’s “The Confessions” series. When I started writing my columns for Talent Zoo back in 2002, I did it anonymously because I feared repercussions. So I get that there are those in power who can’t talk freely. Like this “holding company agency exec” who complains about the lack of staffing at his agency and the workload backlog it’s causing. It’s hard to feel sorry for this guy. …
Continue Reading about There Is No Ad Industry ‘War For Talent’ And There Never Has Been →
Why are advertising agencies having a hard time finding talented people to work for them? Once upon a time, ad agencies had people beating down their doors. Many of the industry-famous shops still do. Yet, according to Campaign US, the talent crunch is pushing agencies to lean on staffing and recruitment firms and, in some cases, to cut back on the amount of work they take on. Digiday recently asked an anonymous …
Continue Reading about When You Fail to Reward Talent and You Run from Conflict, You Lose →
Advertising agencies are having a hard time finding people to work for them. On its surface, the statement sounds ludicrous. So let's dig a little and see what we can learn. According to Campaign US, agencies are increasingly looking for seasoned talent in niche roles that are difficult to fill. Sean Corcoran, U.S. CEO at Mediahub, said, “There just aren't enough people who understand programmatic, addressable, …
Continue Reading about 21st Century Advertising Talent, Wherefore Art Thou? →
"I always loved radio. Writing it. Listening to it. I also like to talk. One of my strategies in life is to 'just keep talking until something good happens.' That’s what a podcast is. The secret is to let the guest talk." -Rob Schwartz When Dan Goldgeier and I started the Adpulp podcast, Ad Chatter, last year deep in the COVID stuck-at-home scare, we saw it as a natural extension of what we do here on the website. …
Continue Reading about Ad Chatter, the Podcast from the Makers of Adpulp.com →
ShoutLA conducted an interview with Bre Fernandez, senior copywriter at BBDO NY and co-founder of BreakingAD—an Instagram account that helps introduce creative people to the ad agency business. During the interview, she opens up about her childhood and how it shaped who she is today: Can you open up a bit about your work and career? I’m a political refugee. My parents and I fled Cuba’s tyrannical chokehold …
Continue Reading about Dear Highly Acclaimed Copywriter, Bre Fern Is Going To Outwork You →
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