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Agency Habitat in Fort Worth, Texas Is Making Bold Moves

Agency Habitat, a content-focused, full-service advertising agency will celebrate the grand opening of its new home by inviting Dallas-Fort Worth’s creative community to explore the company’s headquarters at an open house next week. The event will feature complimentary food and drinks from Fort Brewery, as well as music by DJ Sober. DFW creators, professionals, the curious, and their friends and families are invited …

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Ad Chatter with Special Guest Robb Burnham of KC Truth

In this episode of Ad Chatter, we hear from special guest Robb Burnham, who is VP and executive creative director at Kruskopf & Company (also known as KC Truth) in Minneapolis. Robb is an art director by trade and an accomplished illustrator and fine artist (known as WACSO). He attended Art Center College of Design in Pasadena and worked for Martin Williams, Fallon, and Carmichael Lynch before joining KC …

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Introduction to Marketing Effectiveness (A Primer)

"Marketing effectiveness" sounds like a webinar that someone once forced you to attend, or worse, a graduate seminar on the way to a Master in Business Administration. Perhaps, the term would benefit from a rebrand, because it's not a seminar or webinar. Marketing effectiveness is the difference between failure and success. Given its importance, why don't we know all about it? Bob Hoffman, founder of Hoffman Lewis …

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CPB Falls On Hard Times, Iconic Agency Down to Just 40 Employees

The ad agency business is a fickle beast. A rollercoaster of highs and lows. It's also one of the few places that creative mavericks and outcasts can make a name for themselves and millions of dollars too. Alex Bogusky, for example. He rode his skateboard into the Miami offices of Crispin Porter and soon ascended to creative director at the then regional shop. Bogusky went on to rule the ad world and his agency with …

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Does Your Agency Have An Effective Prospecting Brand?

"You don't have time to tell a story at the top of the funnel." -Lee McKnight, Jr. Lee McNight, Jr. is VP of Sales at RSW/US. RSW works with small and mid-sized agencies to help them drive new business. McKnight thinks that agency principals are bad at new business. "What I’ve always found fascinating is how good ad agencies are at the client work they do, and how terrible they typically are at doing it for …

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How To Stop Boring People and Make Your Presentations Sing

When you have an important presentation deck to make—and present—do you want to say all there is to know and impress the viewers with the depth of your research and knowledge on the subject? In your desire to make a good showing, did you weigh your deck down with text and graphs and lopsided thinking made to look legit? There is a much better way and there always has been. It's not about the deck, it's about …

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Media and Marketing Workers Enlist the Help of Labor Unions

Do unions and does unionization stand a chance of being adopted in the world of advertising, marketing, and media companies? "Unlikely," is my instant gut-level response. But before the idea is rejected outright by me or by you, let's spend a few minutes imagining a future where employees have much stronger footing and greater standing in their thought-worker-led workplaces. Restless Bodies, Active Minds Ernie …

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David Droga Named New CEO of Accenture Interactive

David Droga has been promoted. Accenture PLC is naming David Droga as chief executive officer and creative chairman of Accenture Interactive. In his new global role, Droga will be charged with delivering creative excellence to accelerate results that sustain business growth. During the last fiscal year, Accenture Interactive grew to $10.6 billion in revenue. Droga, 53, will succeed Brian Whipple, who has led …

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