The Wall Street Journal (paid sub. req.) reports that Internet advertising has grown into a $16.9 billion industry. Lots of firms are scrambling for a piece of the action—WPP, Google and Microsoft have all made recent headline-grabbing acquisitions that speak to the ongoing industry shakeup. For decades, advertising has been a relatively simple process dominated by a clubby world. Long-established advertising and …
Water Dudes Get Rich
Associated Press reports that The Coca-Cola Co. has agreed to buy Vitaminwater maker Glaceau in a cash deal valued at $4.1 billion. The transaction is Coca-Cola's largest acquisition ever. Glaceau is an attractive acquisition for Coca-Cola because of its position in the enhanced water and energy drink categories, which Coca-Cola is betting will make up a large portion of the beverage industry's volume and gross …
Give To Get
Wal-Mart is using a marquis event at one of its stores to help fuel a cause-related promotion. The retailer will recognize the U.S. community that sells the most Children's Miracle Network miracle balloons at Wal-Mart Stores during the month of May with a free, live concert performance by country music superstar Tracy Byrd. "If every person who shops at Wal-Mart or Sam's Club purchased just one balloon, together we …
Brookers Has A Contrary Response
Science Non-Fiction
Steve Rubel does an excellent job of condensing a somewhat obtuse piece about the future of computing that's running in Forbes. David Gelernter, a professor of computer science at Yale University, paints a scenario that once seemed out of reach but now feels more plausible given the rising use of rich Internet applications. Gelernter envisions a giant beam of information - a Worldbeam - that's organized …
User Rhymes With Loser
Rit Randle wrote to us this morning. He wants to share his new project Loser Generated Content. Thanks to the internet, everyone’s a publisher. Not bad, especially if you only got the grades to be a sandwich maker. And it’s not just that - if what you publish hits the spot, instant glory beckons. And no one in their right mind should underestimate the lure of ‘Instant Glory’. Loser Generated Content is what happens …
The Recommendation Engine For Online Video
Get this widget! If you want to be looped in to the latest and greatest online videos, you need a sensitive team of eyes and ears. Yes? The Daily Reel is this team. And Alexandra Delyle is this team's Managing Editor. …
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Toronto T’d Off
According to Autoblog, Audi pulled a publicity stunt in Toronto that has motivated local activists to work against them. The automaker applied for a permit from the Film and Television Office of Toronto to shoot a commercial that would allow it to place double "T" statues that measure six feet high and fifteen feet long all over the city for a period of three days. About 50 of the statues were placed around Toronto, …