According to Autoblog, Audi pulled a publicity stunt in Toronto that has motivated local activists to work against them. The automaker applied for a permit from the Film and Television Office of Toronto to shoot a commercial that would allow it to place double "T" statues that measure six feet high and fifteen feet long all over the city for a period of three days. About 50 of the statues were placed around Toronto, …
Video Video Video
Los Angeles Times is reporting on a relationship betwwen Creative Artists Agency and Luxembourg-based Joost. "CAA will provide Joost greater access to programming through our relationships with networks, studios, record labels, artists and independently controlled content libraries," said Michael Yanover, head of business development at Century City-based Creative Artists Agency. Joost seeks to offer whole TV shows …
Is Your Agency Ready To Sit At The Decision Making Table?
Ad Age is reporting on GSD&M's new World Market account win. It wouldn't be much of a story, but the novel compensation agreement makes it one. "This is a partnership based on collaboration at the highest levels of both organizations," World Market CEO Barry Feld said. "Both GSD&M and World Market are fully invested in this relationship and are both working toward the mutual goal of strong results for our customers …
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Get Me A Bucket
The world is going nuts for online video. How long this trend will last is hard to say, but it's in full bloom today. The proof is everywhere. Tonight during the American Idol finale the plot thickens with a new 15-second KFC spot from Draft/FCB made entirely of consumer generated content. From the press release: Whether celebrating a last-minute birthday getaway, a favorite team’s victory or a granddaughter’s joy, …
Canadians Love Facebook
Toronto-based web application designer Ryan Feeley compiled some interesting numbers on Facebook users. Note that over 10% of Toronto's population belongs to the social networking site. That's huge. [via Three Minds @ Organic] …
Post-Merger Takedown
Ad Age reports on moves being made by telecommunications executives to consolidate their offererings under one extremely well known banner. AT&T announced it will accelerate the elimination of its Cingular Wireless brand by removing the name from all in-store signage, including kiosks and point-of-sale materials in 1,800 company-owned stores. Several high-profile stores in major markets will have new AT&T signs. Over …
Price Promotions And Point-Of-Sale Make An Impression
Illustration by David Pohl The New York Times has gleaned data from a scientific study published in the May issue of The Archives of Pediatric and Adolescent Medicine about advertising's role in motivating teens to smoke and drink. The scientists found that point-of-sale advertising is associated with getting children to try smoking, but has little effect in encouraging habitual tobacco use. However, cigarette …
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Anthropology Is The New Selling Science
According to Ad Age, BBDO just spent nine months studying 5,000 people in 26 countries. The result of which is "The Ritual Masters," a report that details shared habits in an attempt to work them to a marketer's advantage. Here's some of the data: Americans are also among the cleanest people in the world: 90% brush their teeth, compared with a global average of 82%, and 86% take a bath or shower, compared with an …
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