Adland and The Telegraph point to this brilliant advertising idea from 21-year old university student, Alex Tew. Tew, 21, who is due to go to Nottingham University next month to study business management, launched www.milliondollarhomepage.com in an attempt to raise enough money to pay for the three-year degree course. Companies can buy one or more boxes for $100 each (£54) and cover it with a logo, which, when …
Set Love Free
According to Church of the Customer, Southwest Airlines is lobbying customers and staff to help abolish the Wright Amendment with its Set Love Free campaign. In 1979, Congress passed a federal law making it illegal to fly from Love Field in Dallas to points beyond the states surrounding Texas. It was meant to protect Dallas' other airport, Dallas-Ft. Worth International, but has primarily been a lollipop for D/FW …
Why Burn Bras When You Care Wear Them To A Fire?
The Times is running a piece on Maidenform's new ad campaign, but what intrigues me is their old campaign. "Hold it, I know...our Maidenform lady is really a firewoman." The New York Times: Maidenform ladies are dreaming again. Many of those too young to remember probably know about the ad campaign that Maidenform ran from the end of World War II up through the mid-1960's. It was the one with gorgeous ladies, their …
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Blogs And Such Not Ready For Prime Time
The article below is a good read--it's both funny and provocative. Reuters: Proponents of the latest Web trends were warned on Tuesday that the rest of the world may not have a clue what they are talking about. A survey of British taxi drivers, pub landlords and hairdressers -- often seen as barometers of popular trends -- found that nearly 90 percent had no idea what a podcast is and more than 70 percent had never …
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Betsey Cleans Up
American Copywriter points out that fashion designer, Betsey Johnson, is bringing her Fall Fashion Week designs to O-Cel-O™ brand scrub sponges. …
Money Chases Consumer Migration
Ad Age: Internet advertising revenue for the first six months of 2005 hit a record new high, according to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers, released at the Mixx Conference and Expo yesterday in New York. For the first six months, ad revenue reached about $5.8 billion, which is a 26% increase over the first half of 2004. “The consistent growth in overall revenue shows marketers …
Durham Rockers Repeat As Champs
Adfreak reports Pants, the house band from McKinney + Silver won the Fluid Battle of Ad Bands III last night in NYC. “There’s no winning and losing in rock,” Alex Bogusky told us moments before the Crispin Porter + Bogusky band, Ironic Trucker Hat, took the stage at the Supper Club last night. And when you have competitors with names like The Shameless Haxx and The Happy Endings (to say nothing of the acts mentioned …
Budgetary Considerations
Steve Rubel brings up an excellent question for marketers. Do they presently have a budget allocated for blogs, podcasts and other micro media applications? Yesterday I moderated a panel at MediaPost's Forecast 2006 conference. The challenge before the panel was to resolve this question: how can advertisers, agencies and the media restructure to deal with a micro media universe? The consensus we reached was that TV …