Philadelphia Daily News: Seen those posters for Moosehead around town? They've been popping up on telephone poles on South Street, Old City and elsewhere. No names, no ad copy, just a green silhouette of a moose head. You're witnessing the start of a quirky marketing campaign to revive one of Canada's classic but forgotten lagers. Whether it works or not, Moosehead's effort to rebuild its brand reveals much about …
Spoiled Teens Deploy Arsenal Of Brand-Specific Nags
Cincinnati Enquirer: American teenagers spend more than $150 billion a year - more than the gross domestic product of Finland, Ireland or Chile. These eager young consumers are the darlings of marketers, who pump more than $15 billion into getting them to buy everything from Louis Vuitton purses - de riguer for back-to-school this fall - to BlackBerry personal digital assistants. But their freewheeling spending is …
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Don’t Judge A “Ham + Cheese” By Its Wrapper
Thanks to Frederik Samuels for posting the following ad, created by Heye + Partners. Translation: Nice Try, Mom... …
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Run Your Best Elevator Version Up The Flagpole
For years, big brands have shunned unsolicited ideas due to the legal issues associated with their implementation. It seems the times they are a changin'. Two Fortune 100 companies (in beverages and health & beauty respectively) want to meet people with superb ideas in early October to help bring your ideas to life. PSFK has been asked to help find 25 clever persons to attend a round of 'speed-investing' in early …
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directNIC Weathers Storm
Inc.: They worked around the clock or slept on the floor, ate a stash of food, and watched the streets break out into chaos below. But resilient Web hosting firm directNIC.com, a New Orleans branch of Intercosmos Media Group, kept much of Louisiana online at the height of Hurricane Katrina and through its aftermath. Holed up on the 10th floor of a downtown office tower, directNIC, which hosts some 800,000 Web sites …
Collegiate Sex Kitten Wanted
Izod Lacaoste wannabe, Le Tigre, has partnered with CollegeHumor.com to help find America's hottest college girl. …
There’s Money In Them Shoes
Pro Blogger has an interview with The Manolo. In said interview said shoe blogger talks about revenue garnered from the site, use of the third person and other oddities. The ProBlogger - What are the main ways that the Manolo makes income from the Shoe Blog? The Manolo - In the order of importance, the affiliate sales of the shoes and the fashion, the contextual ads like the google and the chitka, the blogads, then …
Cuvee du Cent Cinquantenaire Please
Lewis Lazare: Most advertising goes out of its way to ignore any and all troubling aspects of a product, so it's a treat to come across an ad that plays up the negative and boldly tries to turn it into a positive. That's real chutzpah for you. A new print execution from the Walrus Agency in New York City tries to make light of the fact the product it is promoting, a Grand Marnier liqueur called Cuvee du Cent …
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