I want to be interested in this, but sites built in Flash piss me off. Luckily not everyone feels that way. Our friends at Randon Culture, for instance, who determined that Heineken's Greenspace initiative is a series of events featuring art, music, film and more in temporary spaces. …
Shrinking Paper Size Parallels Diminished Desire To Work On Papers
Jon Fine at Business Week explores the move by The Wall Street Journal to reduce its paper costs. Some day-after coverage of the Wall Street Journal's decision to shrink its physical dimensions by about 20% focuses, smartly, on newsprint costs. The dynamic is this: Newsprint is--surprise--a newspaper's second biggest expense after labor. In the Nineties and well into this decade, an unconsolidated paper industry made …
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Frat Boys To Freshen Up
Indiana Daily Student: Not only are "dirty boys getting clean" by Axe hygiene products, but so are their bathrooms. In an effort to promote their new shower gel, the makers of Axe products are holding a nationwide "Pimp My Fraternity Shower" in which members of fraternities are asked to take a picture of their soiled, mildew-ridden bathrooms. The public will vote on the most appalling lavatory online and the winner …
Video And Voice Enter The IM Race
I rarely use Instant Messaging (IM), but maybe I would use it more if there weren't so many cross-platform obstacles. Why can't we all just talk to each other? USA Today: Sometime before mid-2006, MSN and Yahoo messenger users will for the first time be able to communicate with each other. Now, Yahoo users can communicate only with Yahoo users. Ditto with MSN users. The union will result in the world's biggest …
It Takes Money To Walk Away From Money
The LA Times is running a story on John Densmore, the drummer for The Doors. Mr. Densmore won't sell out and that is a story today, especially considering that you have Dylan, Sir Paul, Led Zep and The Stones all lending their creations to corporate interests. "People lost their virginity to this music, got high for the first time to this music," Densmore told the paper. "I've had people say kids died in Vietnam …
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Ban The Tired Old Tricks
Ben McConnell at Church of the Customer points to an interesting promotion for Ban Deodorant that attempts to capitalize on the move toward consumer generated content. Ban (the deodorant) is trying out citizen marketing with a viral twist by inviting people to write captions for photos in its "Ban It" campaign. Winning slogans will be featured in a future ad campaign. The hoped-for virality is that friends will tell …
EarthLink Reinvents Its Supply Chain
ZD net: Internet service provider EarthLink is taking big steps to gain its independence from the cable and DSL providers it relies on for access to broadband customers. The company has taken some heavy knocks in the past few months. In June, the U.S. Supreme Court upheld an earlier ruling declaring that cable providers do not have to share access to their networks. The Federal Communications Commission soon followed …
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Coming Soon: A Film Made To Sell Gear
Brandweek: Oakley, which created film company 1242 Productions to promote awareness of its core board-sports market and its athletes, is releasing The Community Project, a snowboarding feature. The film is stocked with action/adventure scenes from many of the world's top snowboarding locations. Oakley markets eyewear, apparel, gear bags and wearable electronics. "1242 Productions gives us the ability to provide a …
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