Erick Schonfeld of Business 2.0 details some new wave economic theory that makes sense, even to an ad guy like me. So far in the history of capitalism, we've had two major ways to organize economic activity: through companies and through markets. They work in tandem, of course, but they represent two different approaches. Companies coordinate resources (such as people, money, and equipment) through the management …
AOL Finally Breaks Free
The New York Times: Curtains, a large blue pair to be exact, are the images being used in an estimated $50 million campaign to promote AOL.com as a free Web portal. The campaign, in online and offline versions, depicts computer users parting the curtains to reveal a bright white light on the other side. "The new AOL.com," the ads proclaim. "Now open to everyone." The campaign has been in development for months, ever …
Caption It #5
Pop star wears headdress for Pepsi …
VCs Put It All On The Blog
Union Square Ventures: Anyone who has been to our site before will notice a very different look and feel today. When we launched Union Square Ventures last year, we put up a web site that described who we were, how we saw the market and where we planned to invest. Today, we are still the same people, but the market we invest in is changing rapidly and we learn so much every day about the market that the investment …
A Remarkably Twisted Approach To Dining
Lewis Lazare: They must be doing something right. Former Ogilvy & Mather advertising executive Kim Holstein and her husband, Scott, began making pretzels 10 years ago in Kim's Lincoln Park studio apartment. A good product and some savvy marketing and publicity efforts have enabled the Holsteins to grow Kim & Scott's Gourmet Pretzels into a company that produces 40,000 pretzels a day in a 50,000-square-foot bakery. …
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PETA Pleasers
These fools want to change things that have seemingly always been. Good thing they have the powers of identity, branding, pr and web design at their disposal. For centuries, rats have been maliciously and unjustly impugned as evil, disease-ridden vermin, shunned by society and deemed unworthy of our respect...our love. But now, The Great Pointed Archer Society is putting things right! Our society was founded by …
Slip Slidin’ Away
Cynical-C points to this story in Variety. "We had the option to buy Netflix for $50 million and we didn't do it. They were losing money. They came around a few times," Blockbuster's CEO, John Antioco, recalls. Instead, in 2000, Blockbuster inked a 20-year exclusive video-on-demand pactpact with Enron as the energy conglomconglom launched into telecom. Blockbuster canned the pact after nine months. Netflix is now …
Brand Evangelist Gets Scooped Up By Brand He Loves
According to ZD Net, Yahoo has acquired social events calendar site Upcoming.org in an effort to expand its local-content offerings. Upcoming.org, now operating as a Yahoo company, lets people manage their social calendars, share information about upcoming events like local concerts and festivals, and post events calendars to their own Web sites. People can also comment on events others have attended and can include …
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