I've been to many ADDY shows in several different cities. And judged the shows in a few others. I think you can tell a lot about a city's ad professionals by the way they run their ad clubs and ADDY show. Smaller cities tend to make it a bigger deal because it's so community-focused and an important business event. In Atlanta, everyone socializes and no one pays attention to the work on display. Here in Seattle, …
TNT’s Belgium Video Blows Up Big
I have to admit, I'm usually nonplussed by videos like this showing guerrilla stunts, but this one, done in Belgium for TNT, is pretty fun: With over 5 million hits, it's certainly spread beyond Belgium. The townspeople watching all this don't seem to have much of a reaction. And with the unfurling of the banner in English, it's clearly intended for a larger audience. Duval Guillaume was the agency …
Werner Ladders Keeps The Hierarchy Of Benefits Very Short
Can't say I know much about ladders or ladder brands, but this spot for Werner Ladders makes one point. And makes it very simply and effectively. New Atlanta agency Seed Factory Marketing created this video for the web, with edited versions running on TV. Such a simple idea. I wish more clients could subscribe to the "say one thing" theory of advertising. …
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Dan The Man
TV and digital are the brand's left and right hands. And winning brands go to the plate with a both hands wrapped firmly around the bat. Here, listen to the master tell it... "What this business is about is not about selling stuff," he says. "This business is about creating strong provocative relationships between good companies and their customers. Those relationships will feed the business, but you …
Email Isn’t Shiny and New, But It Works
There are so many ways to reach prospects and customers today. But which path is best for business? Facebook, as you may have heard, is busy reinventing advertising. Is that the path brands want/need to travel? Signs point to no. According to Jay Baer of Convince and Convert, the more companies use social media channels to sell, the less they sell. Baer points to new research from ExactTarget. In …
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Loyalty Programs Have Nothing To Do With Actual Loyalty (And Other Points I Made)
Tonight I was honored to make a return appearance on The BeanCast with show host Bob Knorpp, as well as Ben Malbon and Saul Colt. We discussed a number of topics, including the low percentage of money spent by marketers on loyalty programs, start-ups using college students to promote their brands for free, and Apple's lack of social media engagement. All in all, a very lively discussion. Give it a listen. …
McKinney v. WDCW, Tonight on AMC
Fuck "Mad Men." I want to watch "The Pitch," and that's precisely what I'll be doing this evening at 8:00 PST. Each episode of this new reality show on AMC matches two agencies against one another as they pitch a client project. Tonight's sneak peak (the show starts in earnest on April 30) pits McKinney against Wong Doody Crandall Wiener. You may have heard that many top dogs in the ad biz didn't bark …
Is AdPulp Satisfying Your Needs?
If I posted this article a year ago, or better yet, several years ago, more people would have read it than will read it today. Are we losing our touch? That's for you to say, but I don't believe that's the problem. Instead it's likely a combination of things, starting with the fact that the novelty has worn off. Ad blogs are no longer new, and they're not exactly exciting. Some ad blogs have worked to bring …