Introduced yesterday, the much awaited Google phone, known as Nexus One is now available directly from the search giant's site. It's $179 with a two-year data plan from T-Mobile or $529 unlocked. According to The New York Times, Google is "dipping its toes in the direct retailing business not to reap profits from the sale of phones but to broaden the availability of handsets running its Android software." "There is …
If You’re Local and Digital, You’re Looking Good
Radio Business Report/Television Business Report asked a group of industry association leaders to look into their crystal balls and tells us what 2010 has in store for the media business. Randall Rothenberg of Interactive Advertising Bureau had this to say: As you know, the IAB doesn't issue projections. But what I can say is that our sector's performance compares favorably with most other ad-supported media …
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Spotlight on NW Creative: Bacon Masters Bring The Sizzle
Bacon tastes good. Working from that simple premise Portlanders Scott Kventon, Jason Glaspey and Michael Richardson started online retailer Bac'n as a side project last year and the site splattered grease right out of the pan. Today, Bac'n, The Oregonian and Silicon Florist reported that Coastal Vineyards of California, a gift basket retailer that has its own online bacon business -- Bacon Freak -- bought the …
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Anybody Can Make A Super Bowl Spot. No, Seriously.
Pepsi isn't going to air any commercials during the Super Bowl this year, but Frito-Lay, the $12 billion unit of PepsiCo will, via their annual consumer generated Crash the Super Bowl campaign. Last year, two unemployed brothers from Batesville, Indiana received $1million from the Frito-Lay's Doritos brand for trumping the Madison Avenue-made commercials and ranking No. 1 in the USA TODAY Ad Meter with their …
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Keep Your Tweetstream Clean
Nat Ives of Ad Age reports that large media companies are looking at ways to make money from the work they've done building an audience on social sites like Twitter. Companies are considering the paid Tweet route, but are on the fence about the idea. In the meantime... The New York Times Online has started selling packages of ads that appear specifically for visitors who arrive through social media such as Twitter …
Courage Is Necessary.
[via Spike at Brains on Fire] …
Pepsi Departs Super Bowl For Another Game Entirely
Pepsi Co. is blowing off the Super Bowl this year. So, we won't be seeing this kind of slapstick entertainment from the beverage brand like we did last year. According to Meg James of Los Angeles Times: Pepsi's decision to sit out the Super Bowl, once deemed a can't-miss showcase for major advertisers, underscores how the Internet is reshaping marketing by providing companies less expensive ways to convey their …
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MADD Says Drunk Drivers Are Moral Midgets
Sometimes it's fun to create a wholly unsavory character. One with character defects as obvious as scars. That's where TBWA\Toronto and Holiday Films director Adam Massey went with this new campaign for MADD. …
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