Because certain creative directors like to send updates to Twitter about what award show they're currently judging, I thought to ask a rhetorical question in the wee hours before sun up this morning. Q. how much time do "famous" creative directors spend working versus judging award shows? in a ratio please. Thankfully, one famous creative director had the nerve to answer. Mark Tuttsell of Leo Burnett has been …
When Wealth Becomes Irrelevant, Brand Building Will Too
Credit Suisse wants investors to know that a great brand is also a great investment. Omar Saad, a Director at Credit Suisse and a U.S. Branded Apparel & Footwear analyst, said, "We believe a strong brand is one of the most powerful and sustainable advantages a company can have, but one that is often ignored by the financial markets. We believe brand stocks will continue to outperform the market, and our proprietary …
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Keeping The Economy Afloat
Waterways Council is a public policy organization advocating a modern and well-maintained national system of ports and inland waterways. The group is supported by waterways carriers, shippers, port authorities, shipping associations and waterways advocacy groups from all regions of the country. Cornel Martin, President/CEO of Waterways Council said, "Our nation's ports and waterways are vitally important to America's …
Psychiatrists Call For Honesty In Advertising. Are They Crazy?
In Britain, the Royal Society of Psychiatrists is calling for a "kitemark," or standards mark to be added to every digitally enhanced or airbrushed image. The BBC has more: According to some in the advertising world, that would mean putting a kite mark on every poster. Better perhaps for a kite mark to be applied to those ads that have not been digitally enhanced or airbrushed. After all, isn't advertising all about …
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Get Real
Yesterday, I read an article in the Wall Street Journal about the tanking market for Swiss watches, and how the manufacturer of one luxury brand is sending their ace consultant around to instruct retailers in the art of selling "pure fantasy," which is something we know a lot about in advertising. Yet, many of us are tired of this particular game. Some have even left the field of play for good. Robbin Phillips of …
Want To Get Stuff Done? Can Your Chief Interruption Officer
Tropicana Doesn’t Just Taste Good, It Brings Brighter Mornings To The Arctic
As part of its "Brighter Mornings for Brighter Days" campaign from BBDO/Toronto, Tropicana literally brought a brighter morning to the frigid, remote Arctic town of Inuvik, Northwest Territories, where its 3,500 residents live without a sunrise for weeks each winter. "This is a groundbreaking campaign for Tropicana that takes our brand into a compelling emotional territory that expresses what consumers have been …
Embargoes Are Requests No One Wants To Honor
It's obvious that PR agents need a new and improved way of spreading their client's stories. Take a look: …
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