Twitter's great and all but the Technorati needs to feast on a new dish. You know how it is. According to AppScout, Four Square is the entree of choice at the South By Southwest/Interactive this year. This year's breakout story is sure to be a social network called foursquare, from the guys behind the now-defunct Dodgeball social-location service. Users "check in" from wherever they are on a given night, pinging …
Spotlight on NW Creative: Sasquatch!
Freelance Job Boards Versus Your Contact List
More than 14.8 million people were self-employed last year, accounting for about 12 percent of the private, nonfarm work force, according to Steve Hipple, an economist with the Bureau of Labor Statistics. Many of them appear to be registered with elance.com, an online marketplace for freelance talent in several categories--sales and marketing being one. According to The New York Times, Karen Swim, 45, of Sterling …
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Improve Your News Product Or The End Is Nigh
According to Pew Research Center the newspaper business has to do more than cut costs and find a reliable way to make money from their digital offerings. Sadly, in many cases local papers are not highly valued by members of the community. When it comes to local news, more people say they get that news from local television stations than any other source. About two-thirds say they regularly get local news from …
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It Feels Good To Be Clean
Tide's Loads of Hope program is one of the best cause-related programs I've seen in a long time. Maybe ever. When Hurricane Katrina first hit New Orleans, thousands of families were left without basic comforts like clean clothes. In response, the Tide Loads of Hope mobile laundry program traveled to the city, helping provide clean clothes and renew a sense of hope. For the past three years, Loads of Hope has washed …
Concepts Killed At The Cash Register
I like working on retail accounts. It's a straight up game where you always know the score. You do "X" and bing, it works. Or the other, you do "Y" and it bombs. Retail is also a bellwether. If the economy is suffering, retail suffers. If it's booming, people are in stores buying product. According to The Wall Street Journal, the sectors falling fortunes have forced several retailers to curtail their experimental …
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What You Talkin’ ‘Bout Willis?
Chicago's tallest building is about the be renamed the Willis Tower. No this isn't a joke. Chicago Real Estate Daily is reporting that British-based Willis Group Holdings, an insurance broker, will acquire naming rights to the landmark. "Having our name associated with Chicago's most iconic structure underscores our commitment to this great city, and recognizes Chicago's importance as a major financial hub and …
Have Data? Mine Its Meaning. Showcase The Results.
McCann's Faris Yakob (who has one of the best hairdos in advertising) offers Ad Age readers "nine aphorisms for digital communication this year." Here's one that I like: Find new ways to see The world is drowning in data. Digital interactions on every platform create vast swathes of numbers -- and we need new ways of seeing to make any sense of them. Artists like Jonathan Harris and design group Stamen have broken …
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