The Best of Show at this year's One Show went to CumminsNitro in Australia for their work seen at The Best Job in the World, a website designed to promote Tourism Queensland. Adweek has more: The campaign invited the public to apply for the "Best job in the world," a six-month blogging assignment from a resort on Hamilton Island overlooking the Great Barrier Reef. Contestants uploaded 60-second video applications …
Social Networking Is A Beginning, Not An End
Kent J. Lewis, President of Portland-based SEO firms Anvil Media and Formic Media, posed a great question on LinkedIn today. I believe there is an inverse theorem to Moore's Law, that states "the quality and value of long-term relationships is inversely related to the size of your social media network. In other words, the more "connections" "friends" "fan" and "followers" you have, the less valuable each one is to …
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Song Song Blue
"I don't have much money but boy if I did I'd buy a big house where we both could live" - Elton John Bloggers aren't the only ones struggling to find an answer to the paid content riddle. Musicians and their labels are also looking for new sources of revenue. And they have friends in government doing their bidding. According to The Wall Street Journal, Congress is considering legislation that would force radio …
Count Dollars, Not Page Views
The Field of Dreams call to action, "build it and they will come," has turned out to be true for many Web services. However, the maxim for digital developers needs some tweaking. "Build it and they will come and pay to get in," has a much nicer ring to it for those seeking to build sustainable businesses online. Simon Dumenco, a.k.a. The Media Guy, addresses the problem for the Twitters and YouTubes of the world in a …
Armano’s Wheel
David Armano makes really nice graphics to support his points. But what you are about to read is heresy to old schoolers. "The Big Idea" is still very much alive and well--but it's less relevant than it's ever been. Especially big ideas that start with a top down broadcast messages first. This is campaign thinking in it's finest and does not translate directly in a fragmented 2.0 world. Marketers are going to need …
When Your Racquet Is Fast, It Leaves Time For Other Important Things
To promote their new tennis racquet the "Speed," HEAD has teamed up with Serbian tennis champ Novak Djokovic and Berlin-based agency Aimaq Rapp Stolle to create a new online video. …
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TwitteRFP Moves On. Now Let’s See Who’s Really Paying Attention.
I had a bit of a personal stake in the Current TV TwitteRFP because I sent the tweet that got my agency on the first shortlist, as well as being a Current TV viewer and community member. So yes, it's a little disappointing to see the final list sent by Jordan Kretchmer without Partners + Napier on it, but there are some other issues I'd like to focus on. First, when you look at the 17 agencies left, you see only …
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Small Businesses Have Money To Spend
According to Financial Times, small businesses in the U.S. continue to spend on advertising, but media companies are missing the boat by not catering to this growing market segment. Spending on business to business media by companies employing more than 1,000 people will fall in total by 9.7 per cent this year, according to Outsell, the information industry research firm. Firms with fewer than 100 staff, by contrast, …
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