Russell Beattie works on new mobile products at Yahoo. He's also 6' 2" with graying hair, but I digress. Russell is pissed at P.R. people who pitch him without doing their homework first. In other words, he needs the pitch to be totally personalized. You know, now that people in Public Relations have "discovered" blogging, I'm seeing a notable downward trend in the quality of the discussions online. These are the …
Sleeping With Sharapova
Octopus Drop Kick reports on this truly odd brand extension (that steals from Nike and a famous athlete all at once). A Japanese company is offering pillows shaped like tennis star Maria Sharapova's breasts and lap. …
SUV Named For A Manhattan Neighborhood Perfect Your Next Trip To A Museum
Brandweek: Subaru is breaking a network TV and cable push for its first SUV, the B9 Tribeca. The effort, via Subaru's new agency, DDB in New York, shows the SUV rolling along city streets. The spot, set to Kansas' classic-rock staple Dust in the Wind, has other SUVs turning to dust, rusting away and becoming junkyard scrap as the Tribeca passes them. Tim Bennett, director of advertising at the Cherry Hill, N.J., …
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Ballmer’s Blogging Bravery
Scoble: Microsoft has been a leader in transparency, blogging, and Channel 9. Why did you allow blogging to happen? Ballmer: In the world of developers I don …
If A Chihuahua Can Sell Mexican Food, Why Not A Monkey?
MPR: Whiplash is a 19-year-old Capuchin monkey from Texas. He saddles up on a border collie, wears a sombrero, and rides to the rescue bearing Mexican fast-food. Of course, there's a decent chance you already know this. For the Minneapolis-based Kerker ad agency, Whiplash is that holy grail of television advertising: A repeat character that clicks with the public. He's been a ticket to financial success and industry …
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Dog Poop Girl Taken To Task
Washington Post: If you no longer marvel at the Internet's power to connect and transform the world, you need to hear the story of a woman known to many around the globe as, loosely translated, Dog Poop Girl. Recently, the woman was on the subway in her native South Korea when her dog decided that this was a good place to do its business. The woman made no move to clean up the mess, and several fellow travelers got …
In China, Truth In Advertising Is The Law
You'll need an online subscription, or go pick up a copy, but today's Wall Street Journal has a fascinating story on China's insistence that advertisers like P&G be truthful in their ad claims: For years, multinational advertisers had a fairly free hand in China, where regulatory oversight has been less stringent than in developed markets. But recent government actions against consumer-products giant Procter & Gamble …
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And Camp Mocs Go So Well In Minnesota
Adweek reports that catalog powerhouse, L.L. Bean, is moving its account from five-year incumbent, Martin Williams. The Omnicom Group shop in Minneapolis confirmed it will no longer work on the business. "We're disappointed because the work is producing outstanding results," said Steve Collins, agency CEO, in a statement. "In 2004, Bean had its second consecutive year of record sales and new customer acquisition was …
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