There's nothing new here, and no high bar to clear, but I like the Cubs and this is a well done ad (from Fallon). …
Continue Reading about Twins Fans Make Decent Cubs Campaign (for Nuveen Investments) →
By David Burn
There's nothing new here, and no high bar to clear, but I like the Cubs and this is a well done ad (from Fallon). …
Continue Reading about Twins Fans Make Decent Cubs Campaign (for Nuveen Investments) →
By David Burn
As construction of the Advertising Icon Museum — part of Kansas City's $100 million West Edge development — moves ahead, the museum has hired Leslie Strube as its first development director. The museum, originally slated to open in late 2007, is now expected to open in spring 2009. The Advertising Icon Museum will showcase a huge collection of three-dimensional advertising icons owned by Bob Bernstein, founder and …
By David Burn
According to San Francisco Chronicle, popular web video series like "Break a Leg," are not being shown the money. Even with a YouTube partnership, contest winnings from Internet video clearinghouse Metacafe and other recognitions, "Break a Leg" has grossed about $2,500 for two years' work. This is a show with an average monthly viewership of 1.5 million people. "Break a Leg" embodies the key contradictions of the …
There's still a small part of me that sees the value in awards shows. But boy, it's getting really hard to defend this type of shit: J.C. Penney Co. officials are upset about a racy, fake advertisement on YouTube in which the retailer appears to be endorsing teen sex, and they are blaming the company's ad agency, Saatchi & Saatchi. The purported ad, which surfaced on the Internet after winning a prestigious …
Continue Reading about Fake Cannes Ad Pisses Off The Real JC Penney Client →
By David Burn
The Wall Street Journal spoke to some spooked ad execs about Google's new metrics offering. "For an advertiser, the last thing you want to do is to have your adviser be the same person you are spending your money with," says Sarah Fay, chief executive of Aegis North America, the media-buying giant owned by Aegis Group of the U.K. Billions of marketing dollars a year trade hands based at least in part on Web-audience …
Continue Reading about Where To Advertise Online? Google Knows. →
By David Burn
Daniel Turman of Organic has an interesting side project going. It's called Fear the Beard. The blog quickly took on a life of its own. While it often functions as the "junk drawer" of my (and our) collective consciousness (thanks Misha), it has also developed a surprisingly ardent following and opened some interesting doors. I was interviewed for a French basketball magazine, Reverse. I was invited to play in a …
By David Burn
Rob Walker has been out touring the nation to promote his new book, Buying In: The Secret Dialogue between What We Buy and Who We Are. Portland bookstore, Powell's, asked Walker to write an essay that would help sell the book (because they're Powell's). In the essay for Powell's, Walker says no one wants to see themselves as a consumer. It's too trivial a description for a complex organism. Yet he argues that …
By David Burn
Adweek's Brian Morrissey and Eleftheria Parpis note the difficulty ad pros in Cannes had distinguishing between "the idea" and the myriad executions for a given idea. The awards are not keeping pace with the infinite ways in which brands reach customers in today's fractured media landscape. Rather than honor holistic systems built for brands to reach consumers in many places, Lions are given to objects created within …
Continue Reading about Lost Tribe Looks for Meaning In All the Wrong Places →
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