John Battelle, CEO of Battelle Media, a company that sells advertising for a group of high profile blogs, is now venturing into experiential marketing. According to Ad Age, Battelle organized what he's calling CrowdFire at this weekend's Outside Lands music festival in San Francisco. CrowdFire is an attempt to bring a mash-up of the thousands of camera-phone pictures, hand-held digital-video recordings, blog posts …
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