These two screen grabs were taken within minutes of each other. It's interesting to see the difference in editorial direction between HuffPo and CNN. …
Continue Reading about Monitoring Web Coverage of the Election In Real Time →
By David Burn
These two screen grabs were taken within minutes of each other. It's interesting to see the difference in editorial direction between HuffPo and CNN. …
Continue Reading about Monitoring Web Coverage of the Election In Real Time →
By David Burn
"We only select the two best bits." That's a line I can cozy up to. Hat's off to Beattie McGuinness Bungay. p.s. Here's another. …
Regular readers of AdPulp know we've covered a lot of politics this year. I personally followed it all closely this year, and so it seeps through onto this blog. But I think the 2008 election has been the biggest marketing event I've ever seen, and there are plenty of lessons consumer marketers and advertising people can apply. This has truly been the year that voters, as consumers, became an active part of …
By David Burn
Paul Brogan, a "sports rapper" from Tacoma connects with young men via his videos. Turns out, Timberland wants some of that action, so the sportswear company constructed a sponsorship deal on MySpace. PAUL BROGAN - MLB WORLD SERIES RAP According to Brian Morrissey of Adweek, Timberland's partner MediaHub spoke with the top video destinations, YouTube and MySpace, but chose a MySpace program because it offered more …
I called it. From The Atlanta Journal-Constitution: Circuit City announced plans Monday to close 155 stores, including all 16 of the electronics retailer’s metro Atlanta locations. The company will also close stores in Macon, Warner Robins and Athens. The store locator on the Circuit City Web site now lists only three stores within 100 miles of Atlanta — Rome, Columbus and Chattanooga, Tenn. The company said in a …
By David Burn
According to Ad Age, if packaged goods marketers want to reach busy women, they need to do it online. Microsoft, Mindshare and Ogilvy & Mather have been studying women they call "digital divas." Let's examine some of their findings: "There are women we found who actually have standing orders with Amazon for their toilet paper," said Beth Uyenco, global research director at Microsoft. Shopping for laundry detergent, …
Continue Reading about Women Like To Get Things Done Online →
By David Burn
Microsoft has its take on the "I'm a Mac" ads, and so does Vote No on Prop 8. [via Mickipedia] …
By David Burn
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer