When the CEOs of GM, Ford, and Chrysler went to Washington a couple of weeks ago to plead for money, there was one glaring thing that stood out: They each flew on separate private jets to get there. That's the kind of tone-deaf move people remember, and it's exactly what politicians and pundits seized on. Writing on Ad Age's Small Agency Diary, Tom Martin looks back and suggests ways we can all learn to present …
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