Steve McKee of McKee Wallwork Cleveland Advertising believes small business has every reason to invest in social media. Here he is in BusinessWeek pointing to reason number one: The biggest reason to use social media is that it's free. You can be a significant player online without laying out any cash, and in this economic environment cash is king more than ever. It does take time, though, and in business time is …
Communication, Transparency and Participation – This Is Textbook
Macon Phillips, the Director of New Media for the White House, is ushering in change already. Millions of Americans have powered President Obama's journey to the White House, many taking advantage of the internet to play a role in shaping our country's future. WhiteHouse.gov is just the beginning of the new administration's efforts to expand and deepen this online engagement. Just like your new government, …
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Watching TV With “Friends” Around The Nation – Is There Anything The Web Can’t Do?
While a social media advance can't hold a candle to the real news on this day in American history, Saul Hansell of The New York Times does note the significance of today's CNN/Facebook mashup. CNN's live streaming of the Inauguration, with a feed from Facebook is powerful demonstration of how television can use social media and an equally powerful demonstration of what Facebook can do for various Web sites. During …
Today In Twitterverse: Competition from Facebook and CNN
Alan Wolk asked a prescient question on the eve of this new dawn. Today, he asks again. …
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Wexley School for Girls, for Instance
This is a stellar illustration by Robin Eley running in Ad Age (it's also the only way to get Lee Clow in a suit). I wish I could say the same for the text that accompanies this work of art. The text is all about which agencies made the magazine's "A-list" for 2008. I know it's a trade magazine's job to serve their particular industry with self-congratulatory pieces, but this is such a narrow little view of the …
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Your Friend The President
We noted here several times last fall that Barack Obama's rise to power is a new textbook for brand marketers worldwide. In it, they'll find chapters on crafting a winning vision, speaking from the heart, and how to motivate people on the ground. All good things to know. Matt Bai, who covers politics for the New York Times Magazine, explores another question from the campaign--virtual proximity. The 20th century was …
Grateful To Be In Business
Stephen prosper in his time Well he may and he may decline -Robert Hunter I was talking with an old friend this morning about honoring our experience seeing live Grateful Dead shows. I suggested it might be beneficial to openly state that it was an important part of our development as people and as businessmen. The thought is like-minded souls might resonate with that. We joked how doing so would certainly fill some …
Corporate Messages Can Kiss Poster Boy’s Collective Ass
A totally made up phone conversation... Girlfriend #1: I met this fine guy at a party last night. He had his hoodie on most of the time, but I'm pretty sure he's smokin'. Girlfriend#2: Cool, what's he do? Girlfriend #1: He's a Culture Jammer! Girlfriend#2: Is that some kind of DJ? This is what it says on Poster Boy's Flickr page : "Poster Boy is many things, but is not one person. Poster Boy is not about subway …
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