from Scotsman.com: A war of words has broken out between Jamie Oliver and the makers of Heinz baked beans. The celebrity chef caused a stir when he charged …
Continue Reading about Heinz Says Naked Chef Full Of Beans →
By David Burn
from Scotsman.com: A war of words has broken out between Jamie Oliver and the makers of Heinz baked beans. The celebrity chef caused a stir when he charged …
Continue Reading about Heinz Says Naked Chef Full Of Beans →
By David Burn
Forbes: Yesterday Adolph Coors said it would offer an additional $1.81 per share, or 6%, to Molson shareholders in order to head off growing resistance and a rival offer from SABMiller. Though the Molson shareholder is now getting a better than "equal" deal, no one seems to be toasting their good fortune. Though Coors sells a lot more beer than Molson, Molson has traditionally been more profitable, and it is the …
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By David Burn
from USA TODAY: Smart, the Mercedes-Benz mini-car brand that evolved from a 1993 joint venture with watchmaker Swatch, definitely will launch a small four-seater in the USA in September 2006, but it might decide to sell one of its toy-like two-seaters here even before that, according to Smart CEO Ulrich Walker. The U.S.-bound Formore isn't displayed at the Detroit auto show, however, because Walker says it doesn't …
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By David Burn
from Promo Magazine: The "Let Them Eat Cake" sweepstakes, which supports the recent launch of Baskin-Robbins ice cream cake treats and the upcoming world premiere of The History Channel's The French Revolution, puts a new twist on Marie Antoinette's infamous statement, "Let them eat cake." Marie Antoinette, Queen of France Consumers can log onto History.com/frenchrevolution to enter the sweeps. The grand-prize …
By David Burn
from NY Times: In the haphazard world of instant messaging and dashed-off e-mail messages, where "kk" isn't a typographical mistake but just the latest bit of Internet slang (it stands for kays, or O.K.), does anyone really care about style and grammar anymore? Google does. Taking the stance that unorthodox usage and punctuation and slang create a less straightforward searching experience, Google's AdWords division, …
By David Burn
While we took Bill Gates for a Journey fan, it appears he may have more updated tastes in rock music. In a recent appearance with Trey Anastasio from Phish, the legendary but now defunct Vermont-based jamband, Gates said he had attended several Phish concerts in the mid-1990s dressed in wigs and sunglasses, in order to better blend in. Click here for the real story. Gates credits the band with his move from CEO to …
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By David Burn
from Brandweek -- In a no-brainer of a tie-in, supermarket chain Winn-Dixie is linking to Fox's upcoming film, Because of Winn-Dixie, with a new effort designed to reward those who fill shopping baskets ever higher. This week, the Jacksonville, Fla.-based chain began offering free tickets to the movie for every purchase over $200. Those who tally up more than $250 also get a copy of the book of the same name. For …
By David Burn
Wal-Mart is many things to many people. For many, Wal-Mart is simply an affordable place to shop. And what could be wrong with that? For others, Wal-Mart represents all that is wrong with our out-sourced economy. Still others argue that Wal-Mart deteriorates the very infrastructure of a town center, and they vigorously fight the mega-retailer on land-use, zoning and economic fronts. USA TODAY says: The world's …
Continue Reading about Wal-Mart Acknowledges Critics. Responds With Traditional P.R. Onslaught. →
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