Adweek reports that John Livengood has been promoted to executive creative director at DDB Seattle. No doubt for lucid thinking like this: "My whole perspective is, creatives need to change the questions we ask," he said. Instead of asking clients what they want in terms of campaign components, Livengood suggested, "ask them what they want people to do. Not, 'Do you want a print campaign?' But 'What's the business …
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