According to Adweek, a new print ad by independent McClain Finlon depicts Breckenridge Ski Resort snowboarders as members of an exclusive gentlemen's society. Breaking in the October Snowboarder and Transworld Snowboarding magazines--as well as 20 x 24-inch posters--the full-page ad stars the Colorado resort's sponsored snowboarders, all of whom live and snowboard in the Breckenridge area. Instead of their usual …
The Best Anti-Turtle Egg Ad Ever
Who needs Cialis or Viagra when you've got turtle eggs? From The Seattle Times: A campaign aimed at halting the illegal consumption of endangered sea turtles' eggs has run into trouble before it starts, with a women's group asking officials to block public-service announcements featuring a scantily clad model. "My man does not need turtle eggs. Because he knows they don't make him more potent," Argentine model …
Droga Dodges Boredom And Irrelevance
I, like many of you probably did, read last week about David Droga's departure from Publicis, where the 37-year old ad whiz held the Worldwide Creative Director post. The story didn't interest me all that much, until today when I happened to read Dean Gemmel's take on it. This is a guy with the kind of job most creatives once dreamed about -- power, independence, gobs of cash, perhaps an assistant hired largely to …
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White Flight
Washington Post: When designing the new look for US Airways, America West executives turned their back on high-salaried Madison Avenue image consultants. Instead, they interviewed employees from both of the merged airlines: flight attendants, pilots, mechanics and executives. The newly redesigned planes, which make their debut today, aspire to a brighter appearance than US Airways' current fleet. The new look is …
Experientialstock
Constantinos Demopoulos recently wrote about Innocent Drinks' event marketing savvy. Their annual Fruitstock festival sums up much about what is great about the company: amazing live music, a yoga tent, a flirting area, a charity cd, farmers market and other feel-good attractions contribute to produce, by all accounts, a very successful event and experience that reflects the vibe of the company. …
Dell Wakes Up And Reads The Writing On The Blogs
A while back, I wrote about BuzzMachine's Jeff Jarvis and his problems with Dell's customer service, or the lack thereof. He's finally got their attention: While BuzzMachine frequently receives more than 5,000 visitors a day, one recent post--Jarvis' "open letter" last week to George and Chairman Michael Dell, excoriating the company for ignoring online criticism--was the third most linked-to post on the blogosphere …
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Values Are Great But Money’s Money
The Wall Street Journal is running an article on Wal-Mart's effort to sell more spirits. It's pretty comical. Selling more alcohol raises complicated issues for a company that presents itself as a folksy all-American enterprise and an arbiter of social mores. In addition to banning risque magazines from its stores and selling sanitized versions of CDs with controversial song lyrics, Wal-Mart forbids alcohol …
New Town Takes New Route
Living in the Hilton Head area, as I do, it's not everday I get to report local ad news. Adweek: Brandon Advertising said it would provide all advertising, media buying and public relations for the Habersham residential development near Beaufort, S.C. The independent Myrtle Beach, S.C., shop won the account without a review. Previously, the developer produced all its advertising internally. Habersham is a planned …