Ad Age is running a piece on Speedo's new campaign. Stephanie Thompson, the Ad Age writer uses the term "banana hammock" to describe Speedo's product. And while there is humor in that, how do you explain the following client gibberish about the brand's line extension? “We want to layer the cool factor over [Speedo’s] more rational equities,” said Craig Brommers, VP-marketing for Speedo. The reasoning is clear: While …
AT&T’s Outdoor Smarter Than Web Site
AT&T says it brings its customers "Blogging" in a current outdoor execution. But this Flickr user says otherwise, and here's his proof: [via Adrants] …
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Let Your Brand Flag Fly
If you're a forum user with a passion for a certain brand, UserBars.com might be able to hook you up. [via Adverlab] …
People Don’t Talk Like That
Stiff formality: Another press release no-no. "We're delighted to be expanding our presence at Sundance, as we know that the Stella Artois drinker is one who appreciates creative risk-taking, diversity, and aesthetic innovation characteristic of the films debuted at the Festival," said Victor Melendez, director of marketing of European Brands, InBev USA. …
Search Morphs
NYT: Google said yesterday that it would spend up to $1.24 billion to buy dMarc Broadcasting, whose software can allow marketers to send advertisements directly to local radio stations. It is the most tangible indication yet of Google's stated ambition to extend its Web-based network, which sells advertisements on thousands of online sites, to other forms of media as well. Google agreed to pay $102 million in cash …
New Rule: Agencies Should Only Be Allowed One Talking Cow Campaign At A Time
In the spirit of Bill Maher, that's the first thing I thought when I read this Adweek article about The Richards Group's first ad campaign for its Shamrock Farms dairy client, which features "Roxie, Shamrock Farms' beloved spokescow who appears on all the packaging." As all good Southerners know, Chick-Fil-A has quite a lot of brand equity in talking (or at least, expressive) cows. Which is also a creation of the …
Getting The Choir To Sing
Digital and direct marketing powerhouse, Digitas, recently conducted a study of online behavior. Marianne Oglo posted some of the findings on Digital Hive, the blog from the agency's brand planning department. One of the more polarizing observations gleaned from our mini-ethnographies involves consumers perceptions of blogs. We witnessed a pervasive “blogs are for liberals” attitude among consumers residing in …
Hecho En Mexico
Cultural anthropologist, Grant McCracken, on Hispanic American's preference for Coca-Cola made in Mexico: You might think that The Coca-Cola Company (TCCC) would embrace this development. After all, Classic sales are down %10 (since 2000) and the TCCC's share of the industry is at an eight-year low. Consumers are so passionate about "hecho en Mexico" Coke that they are prepared to pay a premium, as much as $.25 a …