Another fake blog has reared its anthropomorphic head. This time it's written by a dolphin named Flip, care of Frontier Airlines. Here is Flip's opening salvo: Good citizens of Denver, welcome to my Blog! I hope you like it, because it's really hard to type with flippers. Dumb. [via Jaffe Juice] …
Incentives For Hybrid Drivers
Cities are encouraging citizens to drive hybrid vehicles with offers of free parking. Thus far, Bekeley, Los Angeles, San Jose, New Haven and Albuquerque are offering such perks. According to WTNH, New Haven's Mayor said, "This isn't about parking, it's about public health. Eighteen percent of our kids suffer from asthma, and statewide the number is 10%. This ordinance sends a powerful message to not only New Haven …
Will The MBA Babble Never Cease?
Ad Age is running a piece on Speedo's new campaign. Stephanie Thompson, the Ad Age writer uses the term "banana hammock" to describe Speedo's product. And while there is humor in that, how do you explain the following client gibberish about the brand's line extension? “We want to layer the cool factor over [Speedo’s] more rational equities,” said Craig Brommers, VP-marketing for Speedo. The reasoning is clear: While …
AT&T’s Outdoor Smarter Than Web Site
AT&T says it brings its customers "Blogging" in a current outdoor execution. But this Flickr user says otherwise, and here's his proof: [via Adrants] …
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Let Your Brand Flag Fly
If you're a forum user with a passion for a certain brand, UserBars.com might be able to hook you up. [via Adverlab] …
People Don’t Talk Like That
Stiff formality: Another press release no-no. "We're delighted to be expanding our presence at Sundance, as we know that the Stella Artois drinker is one who appreciates creative risk-taking, diversity, and aesthetic innovation characteristic of the films debuted at the Festival," said Victor Melendez, director of marketing of European Brands, InBev USA. …
Search Morphs
NYT: Google said yesterday that it would spend up to $1.24 billion to buy dMarc Broadcasting, whose software can allow marketers to send advertisements directly to local radio stations. It is the most tangible indication yet of Google's stated ambition to extend its Web-based network, which sells advertisements on thousands of online sites, to other forms of media as well. Google agreed to pay $102 million in cash …
New Rule: Agencies Should Only Be Allowed One Talking Cow Campaign At A Time
In the spirit of Bill Maher, that's the first thing I thought when I read this Adweek article about The Richards Group's first ad campaign for its Shamrock Farms dairy client, which features "Roxie, Shamrock Farms' beloved spokescow who appears on all the packaging." As all good Southerners know, Chick-Fil-A has quite a lot of brand equity in talking (or at least, expressive) cows. Which is also a creation of the …
