Lewis Lazare reports that U.S. Cellular has signed a five-year, $5.2 million agreement with the St. Louis Cardinals that makes U.S. Cellular the exclusive wireless sponsor of the team. Let's keep this strange world of sponsorship straight, if we can. The world champs from Chicago's south side play their home games at U.S. Cellular Field, but the red birds to the south are now U.S. Cellular's team du jour. This is …
AdPulp Tied To Whipping Post
Did I miss the mandatory ad blog etiquette meeting? I must have, because not one, but four, prominent ad bloggers have gone out of their way to school me recently. Ad-Rag's DaBitch wanted to know why I felt the need to "take" copyrighted photos from Flickr. I thought "Additional Information This photo is public © All rights reserved " Meant that you can't repost it. Or shant rather, because clearly, you can. Then, …
Change Is Only Scary When You Hide From It
A writer on the Fallon Planning Blog explores the continued need for traditional advertising agencies in the wake of so many upstart services intent on helping clients help themselves. The days (and fortunes) grow shorter for the traditional ad agency as nimble upstarts leverage technology advances to subvert our long-held business models. Below are some examples that traffic in client self-sufficiency. The post goes …
Continue Reading about Change Is Only Scary When You Hide From It →
Coke Says Liquids Are Good
Since Yahoo is my browser's home page, I can't help notice the ad banners on there. Today it's for The Beverage Institute For Health And Wellness. Which is Coca-Cola, in other words. I suppose this is a new tack as Coke tries anything and everything to position itself as more than just a soft drink maker. But this site, an ersatz hydration nutrition portal with a MD advisory board and all, is just weird. Sections …
Coca-Cola Launches Conversational Site
Katie Foley, a student at UGA in Athens, is blogging from Torino as one of six members of Coca-Cola's new Torino Coversations. I just arrived in Torino last night, and as I took my first walk through town, I found myself in awe of this beautiful city. I've been to Italy once before, and everything about Italian culture inspires me to step back and appreciate the small things in life, like bumping into a friend on …
Continue Reading about Coca-Cola Launches Conversational Site →
Caption It #14
[via Snark Hunting] …
Goodby Dips Into The Cheese
Adweek: Frito-Lay has awarded its Doritos ad account to Goodby, Silverstein & Partners, the client has confirmed. Estimated billings exceed $30 million. "The Doritos brand is a true icon and we look forward to being part of the Frito-Lay team," said Jeff Goodby, shop chairman and co-cd. "This is a chance to put Doritos front and center in people's minds where it belongs." BBDO remains the client's worldwide partner …
Financial Literacy Made Into Kid’s Stuff By World’s Greatest Investor
Forbes: Why should grownups be the only ones getting the good investment advice? Warren Buffett, a.k.a. the Oracle of Omaha, has signed on to do an animated children's TV program called The Secret Millionaire's Club. The show, which is being produced by DIC Entertainment of Burbank, Calif., will focus on financial literacy--hoping no doubt to stave off the poor money choices of later life. In the short run, it may …
Continue Reading about Financial Literacy Made Into Kid’s Stuff By World’s Greatest Investor →