Danny G just ripped off ten blog posts in a row. Dude, I've only been traveling for two days! Once again, it's nice to have colleagues you can count on in this, or any, endeavor. …
The Wal-Mart Story Continues…
You know, I simply cannot comprehend shit like this-- This must-read article in Friday's New York Times says quite a bit about Julie Roehm and her conduct: While some of the details are in dispute, several people briefed on the matter said that Wal-Mart dismissed Ms. Roehm and a lower-ranking marketing colleague, Sean Womack, after deciding that the pair had a personal relationship that violated the company’s strict …
Easy Come, Easy Go: Wal-Mart Drops DraftFCB
You read that right. Adweek is reporting as of 5:30 Thursday night: Just weeks after hiring DraftFCB in one of the year's most closely watched reviews, Wal-Mart is splitting with the Interpublic Group agency and plans to put its $570 million ad account back in play "based on new information that has come to light in the past two week," said client representative Mona Williams. Wal-Mart has not decided if the new …
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Apparently, Proofreaders May Be Banned Next
Well, on the very same day I post about bad writing (see "Righting The Writing" below) along comes this ad from the "Center For Consumer Freedom" (read: a lobbying group for major food and tobacco manufacturers) which is reacting to New York City's recent vote to ban trans-fats. The ad states that trans-fat, apparently, is the same substance as "margerine." Did they mean margarine? As for the relative merits of an ad …
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There’s Something In The Amsterdam Water
Once again, from BusinessWeek (you can tell I read it a lot), a closer look at shops in Amsterdam, which are gathering momentum with global clients: Why Amsterdam? The city's openness and bicycle-to-work lifestyle helps attract talent, as do a vibrant design scene and a cosmopolitan mix of people. "Amsterdam allows us to be in touch with the world without being swallowed up by any particular culture," says Brian …
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Advertisers Are Tuning Out Radio
Perhaps it isn't a shock, but it's still news. From BusinessWeek: The radio industry won't want to hear this. Advertising dollars are shifting online faster than analysts anticipated. In fact, advertisers will soon spend as much money on the Internet as they do on the airwaves, according to a newly released eMarketer study. By 2007, online advertising will bring in 6.8% of the total and, by 2008, it will bring in …
Righting the Writing
I've been contributing to AdPulp for almost two years now, and most of the time, I post things so hastily I'll usually have to go back and fix an error or two. Such is the world we live in, always pressed for time. As a result, I'm noticing more careless writing in the world. And being a copywriter, nothing bothers me more when clients do it: I don’t mean asking for changes such as modifying an odd word or sentence, …
Hey, It’s Only $500 Million
More stories about Julie Roehm and the future of the Wal-Mart account pop up today. Brandweek addresses the future of the account, pondering this: Whether the remaining management team will stick with Roehm’s decision in late October to hire DraftFCB in New York to replace GSD&M in Austin, Texas, and Bernstein-Rein in Kansas City, Mo., as Wal-Mart’s main ad agency. The review in which DraftFCB was victorious was …