Last week, it was Starbucks. Now, in in today's New York Times comes a look at how success and growth has put Whole Foods under greater scrutiny: “They are at such a level you expect the best from them, and if you don’t live up to it, people notice,” said Todd Hale, a senior vice president of consumer and shopper insights for Nielsen, the market research company. “Being first gives you a competitive advantage. But it …
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