Levi's and its agency, Wieden + Kennedy, are set to unleash a new Alternate Reality Game (ARG) on the denim wearing world. At the center of the game is a character named Grayson Ozias IV. According to brand legend, Ozias was a friend of Levi Strauss' nephew Nathan. A friend who disappeared into the American wilderness in 1896, after hiding his fortune for future adventurers to find. The experience is part story, …
Canadian Celebrity Steve Nash and 50 Cent Appear In Fake Informercial For Real Promotion
Want to create a new flavor of vitaminwater? Great. The brand is asking its fans to help develop the next vitaminwater flavor which will be sold in stores in the spring of 2010. [via Make the Logo Bigger] …
A Sales Promotion History Lesson
The Wall Street Journal is paying homage to one of the founders of Sales Promotion, Robert M. Sandelman, who died Sept. 13 at 81. His idea was to appeal directly to the consumer through mailings, coupons, rebates, demonstrations and in-store entertainment -- things that cut out the cost of broadcast or print ads. "Advertising is a selling message in a medium the client rents," Mr. Sandelman told the journal …
Maybe Agencies Do Have Reason To Fear The Crowd
The other day I mentioned that I'd look into Ed Cotton's claim that Unilever brand, Peperami, dropped their agency of record in favor of a more democratic process. Indeed, they did. The pork sausage snack brand is now teamed with Idea Bounty of South Africa to crowdsource the concept for an upcoming campaign. Unilever has turned to Idea Bounty after 15 years with their traditional agency, Lowe, who created the …
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JetBlue Is Going Places And At This Price You Can Too
Price promotions are always popular, but this is especially true when cash and credit is in short supply. So, I expect JetBlue to do exceptionally well via this new offer. JetBlue customers can purchase an unlimited travel pass for only $599, which will allow them to visit any of the airline's 56 international and domestic destinations as often as they like between September 8 and October 8, 2009. See the press …
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Scattered Pictures Of The Smiles We Left Behind
Jon Fine of BuinessWeek argues that growth of "below the line" activity means marketers don't need their media partners like they once did. When it comes to advertising, marketer and media property were once partners. But that relationship, like so much else in this space these days, has gotten quite complicated. Fine also shares a cold hard fact of marketing communications life (yet one that's sort of difficult to …
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Go Boring Go
Young + Rubicam/SoCal has launched a contest for Toshiba pitting two small towns against one another--Boring, OR vs. Normal, IL. According to OC Weekly, the idea is to have viewers decide which town becomes more exciting thanks to Toshiba laptops, with the winning town receiving $15,000 in technology upgrades for their local school system. Learn more at BoringVsNormal.com (which forwards to a MySpace page). Y+R is …
Insert Yourself Into The World of Sterling Cooper
Season three of Mad Men starts August 16th on AMC. To promote the new season, AMC has unleashed an avatar virus. Linda Holmes of NPR explains: If you've seen your Facebook or Twitter feed over the last week turn into a patchwork of little cartoon heads, you're probably experiencing the effects of Mad Men Yourself, an AMC-sponsored online application that creates a personal, Mad Men-ized version of you -- or of what …
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