To start your new year strong, Google will match the first $100 of your investment in AdWords if you sign up before December 31, 2010. …
Fast Cars And A Big Football Game
"The Super Bowl used to be a football game, but advertisers are turning the upcoming gridiron event into a high-stakes social-media game," writes Bruce Horovitz of USA TODAY. The reporter then points out that Audi and Mercedes Benz are both introducing Promotional Social Media Marketing campaigns to support their TV efforts around the advertising event of the year. Social Media Marketing and Promotional Marketing are …
Bomb Scare In Rio, Something You Don’t Want In Your Portfolio
When planning a promotion the agency and the brand want to make it bigger than a simple sweeps, especially today, when you have a digital element integrated into the campaign and if you're really good, you tie that to an event or brand experience. But sometimes things do not go as planned. Take P&G's biggest-ever sweepstakes in Brazil, called "P&G Faustão's Airplane,", for instance. After local promotions company …
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HumanKind For Five Kind Humans
I like to mail things to people. T shirts, books, letters, you name it. Maybe we'll open an AdPulp store someday. But not today. Today is promo day! Yesterday, the FedEx trucked stopped in front of the cottage and left a box of books on the stoop. Inside the box are six cellophane-wrapped hardcover editions of HumanKind by Tom Bernardin and Mark Tutssel of Leo Burnett. HumanKind invites readers into the world of the …
Location-Based Promo Makes Perfect Sense For Big City Daily
A printed copy of the San Diego Union-Tribune is free when you "check in" at select Union-Tribune kiosk locations with Foursquare, Gowalla or Facebook. Users "check in" at a kiosk then show the attending merchant their mobile phone as proof of "payment" for the paper. I've commented favorable many times in these pages about building bridges between online community and offline activity and how promotions, not …
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An Epic In 30 Seconds
Sprint is extending its "Epic Mini Movies" advertising campaign via a national contest that encourages consumers to submit their own Epic Mini Movies for a chance to win $25,000. Here's one of the brand's spots: Videos up to 30 seconds in length can be uploaded at YouTube. There's also an instructional video for the contest and contestants may want to surf through the brand's channel for some inspiration of "Epic" …
Kids Need Roughage And Whole Foods Intends To Bring It To Them
Whole Foods Markets is raising money and awareness with its Salad Bar Project, an effort to place salad bars in 300 schools around the nation. Placing a salad bar in a school is one of the fastest ways to create fresh food access to all students. Schools can also use their salad bars to introduce children to food in its raw state and educate students palates by offering some special seasonal salads. The grant money, …
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Small Business Is Big Business, Particularly For Overseas Carriers
I love to say face time is the killer app. Apparently, British Airways shares this wavelength. The British Airways Face-to-Face Program provides small businesses with free tools, educational resources, networking opportunities and flights to conduct business internationally. There's also a contest where small business owners tell submit a video or short essay describing where they need to go internationally and how …
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