What's the first thing you think of when you hear the word "Mormon"? If you're like most people, your answer is probably polygamy, Utah or missionaries. But the Church of Later Day Saints is much bigger than that. In fact, it's big enough to include surfers, skate rats and motorcycle riders. [via Make The Logo Bigger] …
Ground Beef, Ground Again
According to Fast Company, McDonald's launch of "real fruit" smoothies (they're actually made from purees) rightfully rattled, Jamba Juice. The San Francisco-based company responded with a new product of its own called the Cheeseburger Chill, described in a press release as "beefy, smothered in cheese, loaded with your favorite condiments and blended to creamy perfection." There's even a commercial to whet our …
Ask For Permission, Or Ask For Forgiveness?
Jim Edwards of BNET is reporting on a PR stunt by Bavaria beer during the Holland v. Denmark World Cup game. 36 "Bavaria Beer Babes" got into the game disguised as Denmark supporters until they stripped down to their orange dresses, but they didn't wear any beer logos. All they did was wear orange, the Dutch team's color. They were kicked out of the game at half time after FIFA figured out they were a marketing ploy …
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BP Is Giving A Master Class In How To Screw Up Every Piece Of PR, Crisis Marketing And Damage Control
Today, BP put its Chairman in front of the cameras, a man who doesn't speak English as a first language, and it showed: On Wednesday, BP Chairman Carl-Henric Svanberg told reporters in Washington: "I hear comments sometimes that large oil companies are greedy companies or don't care, but that is not the case with BP. We care about the small people." He later said he was very sorry for speaking "clumsily." Why did …
BP Joins “The Discussion” (Just Like The Social Media Gurus Always Advise)
According to Forbes, BP is engaged in "crisis marketing." A BP YouTube channel dedicated to telling their side of the story is part of the plan. Furthermore, Search Engine Watch estimates that BP is spending between $600,000 and $1 million a month on paid search advertising on Google--a small sum compared to the rumored $50 million television campaign the company is pushing forward. The phrase "oil spill" is …
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Ad People Don’t Need A Makeover, They Need An Enema
In response to polls that show ad professionals are thought of by many Americans as hucksters, not hipsters, the American Advertising Federation (AAF) and University of Missouri's Reynolds Journalism Institute are teaming up to launch an Institute for Advertising Ethics. According to Ad Age: The AAF is providing seed money, office space and staffing to help launch and run the institute, which the group's former …
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BP Takes Page From The Pentagon’s Playbook, Denies Access To The Press
According to Newsweek, BP, the U.S. Coast Guard and locals now employed in the Deepwater Horizon cleanup effort are working hard to keep the press, especially photojournalists, away from the spill. More than a month into the disaster, a host of anecdotal evidence is emerging from reporters, photographers, and TV crews in which BP and Coast Guard officials explicitly target members of the media, restricting and …
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G Series Is For Athletes That Need To “Prime. Perform. Recover.”
Did you know that Gatorade is no longer a sports drink company? That's right, Gatorade is now a sports performance innovator. What the hell am I talking about? Hell if I know. But let's tune in to these new spots from TBWA Worldwide and begin to decipher the changes. Okay, I get it now. Gatorade is no longer just a drink. It's a series of drinks. You drink one before the game, one during the game and another one …
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