"Love Thy Pits," a new campaign for Mitchum, which is owned by Revlon Consumer Products Corporation, was created by Mother and production company Brand New School. The work represents a new brand strategy and creative direction for the personal care product. "People have a weird relationship with their armpits, but Mitchum spends all day, every day making sure your armpits are awesome," said Mother lead …
A Screen So Clear, People Will Want To Smash It
The following commercial for Samsung and AT&T is one of the worst I've seen this year. Yes, I know how awesome the work from BBDO New York is. But knowing that actually makes this worse, not better. "Clearly, Samsung doesn't mind someone attacking its products in TV ads," notes Adweek's Tim Nudd, who is amused by the spot. I'm not amused. This is a spot that asks us to suspend disbelief. But how is one …
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Reebok Gets Star Athletes To Dance
Reebok wants athletes and their fans to "try the shoe with the energy boost." Apparently, "its unique sole propels you forward and is designed to help reduce muscle fatigue in your shins." If you need a bit more motivation to Zig where others zag, here it is in the form of an eight-spot campaign from DDB Berlin and Psyop. Each of the eight spots features a world renowned athlete in their own …
REO Speedwagon Song Put To Pasture Good Use
The Martin Agency has found a way to make REO Speedwagon relevant again. There ought to be an award for such things. Whoa, let's run that tagline again. "Breakstone's--the sour creamier sour cream that your other food loves." There you have it, you don't need to love it, so long as your other food loves it. …
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Working With, Not Against, Disorder
The Tourette Syndrome Foundation of Canada and Saatchi and Saatchi Canada have launched a unique public service project to raise awareness about Tourette Syndrome. Over two years in the making, the @Random project has involved dozens of families affected by Tourette Syndrome, filmmakers, and other production industry partners to create an online documentary experience that is different every time you watch …
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“Be The Phillips 66 Of Whatever You Do” Is An Awkward But Clever Call To Action
San Francisco's Venables Bell & Partners launched a new campaign for ConocoPhillips' Phillips 66 brand today. The campaign’s tagline, “Experts in gas since 1927,” plays up Phillips 66’s heritage and history of striving to bring consumers the best in performance gasoline. The work includes TV, radio, a refresh of content for the Philips66 Website, digital banners, as well as out of home billboards and …
Coors It Is Not
Breckenridge Brewery -- 45th in size among the 1,800 U.S. craft breweries -- is enhancing its grassroots and print efforts with four, 15-second "Truth in Beervertising" spots from Denver's Cultivator Advertising & Design. According to Maketing Daily, the commercials are airing only on Fox 31 Colorado but they are realizing reach far beyond that because of their deadpan humor. "Beer bloggers and …
Pro Tools On Windows 7 Turns “Detention” Into A Sound Studio
From January 4th through April 7th, Windows asked filmmakers from around the world to show off what Windows 7 and Windows Live could do. The contestants were asked to submit a short video that spoke directly to students. The winning director, Josh Soskin, said, "I was really into this concept, that out of boredom we can create beauty--that the artistic process can be a form of salvation anywhere, even in …
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