La Comunidad's new TV spots present MTV's give an understanding nod to the World Cup's massive global appeal and viewer dominance during the event's month-long run. "It's football time, we understand why you aren't watching MTV," the ads state. The campaign will air on MTV channels outside the U.S. starting in June, which is odd, since the audience presumably won't be watching MTV at those times. …
Netflix Spoofs Film Genres, Promotes Instant Access To Movies With Wii
Agency: Goodby Silverstein & Partners …
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Rock Star and Anti Rock Star: Perfect Molecular Opposites
Here's a new TV spot from Young & Rubicam for music channel VH1 in Latin America. I can't say I understand the ending, but I do like the copy and the dramatic pace of the spot. …
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Physical Comedy For the Win
TrackPack PA, part of the Pennsylvania Department of Agriculture, turned to Machinery in Philadelphia to help bring a younger crowd out to the race track. …
Museum Asks Kids, “What Do You Stand For?”
Philadelphia's National Liberty Museum is promoting its Heroes of Character exhibition, website and education program with posters created by Philadelphia-based agency, Quaker City Mercantile. Other posters in the series feature Yao Ming, Mother Teresa, Roberto Clemente and César Chávez. Posters will be mailed at no charge to the first 1,000 people and 5,000 teachers, respectively, to "like" the exhibit on …
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The Sweet Sound Of Power Tools
Inspired by the sounds of the Craftsman tools, Young & Rubicam/Chicago teamed up with musician, composer and mixed-media artist Kutiman to create the Craftsman Music Experiment, which proves you can build an inspired digital composition using only Craftsman tools. …
In A Tough Spot? Call On Your LG Ally
Iron Man 2 opens in theaters and IMAX today and LG is ready, thanks to a little help from Young & Rubicam/New York. …
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G Series Is For Athletes That Need To “Prime. Perform. Recover.”
Did you know that Gatorade is no longer a sports drink company? That's right, Gatorade is now a sports performance innovator. What the hell am I talking about? Hell if I know. But let's tune in to these new spots from TBWA Worldwide and begin to decipher the changes. Okay, I get it now. Gatorade is no longer just a drink. It's a series of drinks. You drink one before the game, one during the game and another one …
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